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AHEAD ANNOUNCES SALES FORCE ADDITIONS

September 21, 2005

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Sales Force Additions Include Greg Bowser, Western Pennsylvania and West Virginia; Mike Herber, Indiana; Charlie Burgywn, North Carolina

New Bedford, Massachusetts, September 20, 2005… As the Company continues to expand its product offerings, backed by a complete line of Ahead Authentics apparel, Ahead today announced that in order to keep up with growing demand for products, it has added three sales executives to the team –Greg Bowser, covering the Western Pennsylvania and West Virginia territory; Mike Herber covering Indiana and Charlie Burgywn covering North Carolina.

Backed by four distinct business units, including the Ahead Authentics apparel line; the Kate Lord Collection of fine women’s hats, apparel and accessories; the Ahead "Heavy Metal" line of golf accessories and the Company’s unparalleled line of Ahead Headgear, the new additions will be responsible for sales of all distinct brands in their respective territories.

"The new sales executives are a welcome addition to the Ahead team, as we continue to expand our account base through the development of innovative products incorporating creative graphics for our four unique brands," said Jeff Waller, National Sales Manager, Ahead. "The introduction of the woven appliqué ornamentation process combined with our consistent growth of the Ahead Authentics apparel line makes this an exciting time to be a part of the Ahead family."

Backed by four unique brands, Ahead now offers one stop shopping for customers seeking headwear, apparel and accessories for both men and women.

Ahead is a designer and marketer of branded golf headwear and apparel. Headquartered in New Bedford, Massachusetts, the company operates four distinct business units– the Ahead Authentics apparel line, the Kate Lord Collection of fine women’s hats, apparel and accessories, the Ahead "Heavy Metal" line of golf accessories, and the Company’s unparalleled line of custom and personalized Ahead Headgear. Ahead is a sponsor of PGA Authentic, and a supporting partner of Golf Retirement Plus.

Contact:
Ari Edelman

Mastro Communications, Inc.

P) (732) 469-5700

F) (732) 469-6733

aedelman@mastrocomm.com

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