NORTH HOLLYWOOD, CA – September 22, 2005 – KZG, the #1 Custom ProLine, announced today the appointment of Jonathan Abrahams as Director of Public Relations and Marketing. The addition of Abrahams is a major part of the company’s move toward greater visibility in the golf equipment industry.
In his new position, Abrahams will sharpen KZG’s brand identity and develop marketing solutions to promote the brand’s awareness both within and outside the golf world. In addition to creating the bulk of their print, television, and web content, Abrahams will also be responsible for cultivating KZG’s extensive media relationships on the local, national, and international fronts.
"KZG has earned a reputation for excellence within the golf industry and among avid golfers," says Lisa Jadon, Vice-President of Sales and Marketing. "To deliver this same message on a broader scale, we needed not only a golf expert, but someone with an exceptionally strong creative vision. We found the total package in Jonathan, and we’re thrilled to have him on board."
Abrahams comes to KZG after a storied career as a golf journalist. A former editor at Golf Magazine, he had a hand in shaping the magazine’s two most popular franchises, "Private Lessons" and "Clubtest." Since embarking on a solo career in 1994, Abrahams has written just about everything there is to write about the game, from instruction and equipment to features and travel. He has authored two books and written articles for Men’s Journal, Maxim, and Golf Magazine, including the cover story "Science in Golf," which earned him the 2001 ING Award for Instruction Writing. Most recently, he wrote about traveling to Los Angeles for Golf Connoisseur. Abrahams holds a bachelor’s degree from Johns Hopkins University.
"Of all the equipment companies out there, I feel like I’ve found my perfect match with KZG," says Abrahams. "The opportunity to combine my golf knowledge with the creative process is a blessing; to do it with KZG, whose philosophies on equipment and clubfitting I’ve shared for years, is really a best-case scenario."
With over 2000 dealers worldwide dedicated to proper clubfitting, KZG truly is the #1 Custom ProLine. Their comprehensive selection of premium golf equipment includes the finest drivers, fairway and utility woods, forged and cast irons and wedges, CNC-milled putters, and a wide variety of accessories and apparel. KZG’s fitting system combines state-of-the-art launch monitor analysis with their own fitting software to identify the ideal KZG club for each individual golfer’s swing and launch characteristics. Clubfitting professionals may complete an advanced training course for certification as Master Clubfitters at KZG’s North Hollywood, CA headquarters.
For additional information on KZG products and services, or to locate a KZG dealer, please visit www.kzg.com or call (800) 200-8800. For media inquires and photos, please contact Jonathan Abrahams or e-mail at jonathan@kzgolf.com.
Contact:
Jonathan Abrahams, KZG
jonathan@kzgolf.com
Lisa Jadon, KZG
lisa@kzgolf.com
800-200-8800/818-762-3495
