(ELGIN, Ill.) – To greatly enhance golfers’ experiences, The Highlands of Elgin now features the ProLink Global Positioning Satellite ("GPS") system used at many of the world’s most famous golf courses.
The upscale, state-of-the-art ProLink GPS boasts a high-resolution, color monitor neatly affixed to each golf cart. It displays pinpoint-accurate distances to the hole, as well as vibrant and easy-to-understand graphics of fairways and greens’ hazards and contours. Better navigating the course and taking guesswork out of the game aids golfers’ shot selections and, in turn, speeds pace of play at The Highlands of Elgin. Other features include ordering food and beverage at the touch of a button while on the course, as well as personal scoring and tournament leaderboards.
"ProLink GPS is an innovative, user-friendly amenity that enhances the experience for our golfers and greatly improves our golf course operations," says Jim Vogt, head golf professional at Highlands of Elgin. "Pace of play is improved as golfers see the yardage on screen, jump out of their carts, grab a club and they’re ready to go."
Formerly known as Spartan Meadows Golf Club, the Highlands of Elgin was recently redesigned by noted golf course architect Keith Foster. The layout plays through rolling hills, expansive fairways and features undulating greens with multiple pin placements. The 18-hole, city-owned facility plays to a new and expanded yardage of just over 6,700 yards from the black tees.
"ProLink is excited to have been selected by The Highlands of Elgin and to add it to our growing list of trusted partners," says Lawrence Bain, President and CEO of ProLink Solutions. "We look forward to the course experiencing enhanced customer service and increased rounds and revenue through ProLink."
In addition to game-improvement and enjoyment features for golfers, ProLink has become a necessary marketing and management tool for courses like The Highlands of Elgin to quickly realize revenue increases and bottom-line savings. The no-hassle, reliable and robust ProLink GPS system enhances and benefits: food-and-beverage sales; green and cart fees; innovative and unobtrusive on-screen advertising for local businesses and course merchandise, tournaments and memberships; optimal tee-sheet yield; and enables courses to market a competitive advantage to secure more golf rounds from new and repeat players.
Via ProLink’s "solutions-based" approach, The Highlands of Elgin will streamline operations, including more effective management of tournaments and outings, as well as cost savings from staff, yardage books and cart wear-and-tear efficiencies. From a central computer and two-way instant-message system, clubhouse staff can issue golfers "speed-up-play" and inclement-weather notices. ProLink’s medical assistance call button gives great comfort to on-course golfers as it allows for quicker reaction to medical emergencies.
Many courses acquire ProLink on a unique industry exclusive Pay-for-Play program that requires no upfront-investment.
For more information on The Highlands of Elgin, visit www.cityofelgin.org or call 847.931.6100. To reach the ProLink sales representative in the region, contact Pat Parenti at 480.753.2326.
About ProLink Solutions
Based in Tempe, Arizona, ProLink Solutions is the world’s largest provider of GPS services to golf courses.
ProLink’s industry-leading technology and marketing richness is at more than 700 resort, private and public courses worldwide, more than triple the installations of all its competitors combined. World-famous course partners of ProLink include Valderrama Golf Club in San Roque, Spain, Dai-Takarazuka in Osaka, Japan and Kapalua Resort in Maui, Hawaii.
The world’s largest golf-course management companies, including Pacific Golf Management, Meadowbrook, Kemper Sports, Evergreen Alliance Group and Billy Casper Golf feature ProLink, and the golf-industry trend shows a reported 20 courses are adding GPS to their golf-cart fleets weekly.
For more information about ProLink, visit www.goprolink.com , call 480.753.2337 or email info@goprolink.com .
Contact:
Rich Katz / Shane Sharp
Buffalo Communications
703.891.3319 / 803.547.2118
rkatz@billycaspergolf.com
ssharp@billycaspergolf.com