September 27, 2005, Atlanta, Ga. – Golf & Tennis Pro Shop, Inc. (GTPS) has announced that it has signed a lease for space and intends to open its second Atlanta-area store in Kennesaw, Ga. in February 2006. The new store will be 77,000 square feet and will be located just north of Town Center Mall at 2911 George Busbee Parkway, just off I-75. The new store is even larger than the 65,000 square foot Roswell store, which opened in March 2005.
"Based on the overwhelmingly positive customer response at our Roswell store, we’re developing an even-better shopping experience at the larger Kennesaw store," said Bill Hamlin, chief executive officer of GTPS, and one of the group of former Home Depot executives and PGA of America professionals who make up GTPS’ management team. "The added space allows us to set up 12 golf swing simulators – four more than we have at the Roswell store. We’ll have chipping, pitching and putting greens, and the widest assortment of golf clothing and golf shoes in the Atlanta area. We also plan to offer even more to the tennis experience by adding a full-sized, indoor tennis court to complement our wide assortment of tennis equipment, apparel, and accessories."
In addition to carrying the largest selection of golf equipment, apparel, shoes and golf-themed home décor in the Atlanta area, the PGA TOUR Superstore provides shoppers with an interactive, entertaining experience. Golfers have access to technology and services usually found in professional "Tour Vans" at tournament sites. Computerized swing simulators and launch monitors are in place to analyze a player’s swing speed, ball trajectory, launch angle and impact zone. Game improvement tools such as the SST Pureâ?¢ Shaft Alignment System (Pureing) and the Balance-Certified – Golf’s Motion Balancing Adjustment Systemâ?¢ are available to adapt clubs to each individual’s needs. PGA of America pros are on staff to provide lessons, adjust a swing and guide club fitting.
"We are very excited about the potential for the PGA TOUR Superstore concept to revolutionize golf retailing," said Tim Finchem, Commissioner of the PGA TOUR. "We also believe the PGA TOUR Superstore can have a major impact on the growth of our sport."
"This is a great location and we’re very pleased to have the PGA TOUR Superstore here," said Matt Sasser, Vice President of Bright-Meyers Kennesaw Associates, LLC (Bright-Meyers), owner of the shopping center. "The store has been very successful in its Roswell location because of the exciting, interactive shopping experience as well as its great products, prices and services offered there. The Kennesaw location enables GTPS to create a store that’s even bigger and better than its last store."
ABOUT PGA TOUR SUPERSTORES
PGA TOUR Superstores are owned and operated by Golf & Tennis Pro Shop, Inc. (GTPS), headquartered in Atlanta, Ga. Each Superstore is dedicated to providing consumers with exceptional selection, services and prices within an entertaining, interactive store environment. GTPS is the PGA TOUR’s exclusive PGA TOUR partner for off-course/off-airport golf retailing.
Two Superstores operate as Martin’s PGA TOUR Superstore in Myrtle Beach and North Myrtle Beach, S.C., and a third Superstore operates as PGA TOUR Superstore in Roswell, Ga. All Superstores are focused on game improvement in golf and tennis, as well as growing the games. Each store offers swing analysis, golf instruction by PGA of America teaching professionals, club fittings, indoor practice greens, and hitting nets, as well as golf and tennis apparel, golf-themed home furnishings, and a vast selection of golf and tennis equipment. Martin’s PGA TOUR Superstore’s Web site address is www.martinspgatoursuperstore.com. The PGA TOUR Superstore’s Web site address is www.pgatoursuperstore.com.
PGA TOUR Superstore is also the national title sponsor of the PGA TOUR Superstore World Amateur Handicap Championship, the world’s largest single site golf tournament and the Father and Son Team Classic, both held annually in Myrtle Beach, S.C.
ABOUT THE PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour, Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
In addition to providing competitive opportunities for its memberships, PGA TOUR events also generate significant sums of money for charity. PGA TOUR events have raised more than $980 million for charity since 1938, the first year such records were kept. The PGA TOUR’s Web site address is www.pgatour.com.
PGA TOUR is a trademark of the PGA TOUR. All other brands or product names are trademarks or registered trademarks of their respective holder(s).
Bright-Meyers is a joint venture of Fletcher Bright Company and Meyers Brothers Properties LLC. Bright-Myers Kennesaw Associates, LLC is dividing a former 134,000 square foot Wal-Mart store in Kennesaw, Ga. GTPS is leasing 77,000 square feet. In addition, there will be room for one other retail tenant in the 30,000-50,000 square foot size range.
Lei Gainer or Jamie Wilburn, LHWH PR