(Irwindale, CA) After introducing their innovative Gel-Print® shirt program at the 2005 Orlando PGA show, Aureus is finding the program a bit too successful.
The initial run of production has quickly sold though since first shipping in late May. The company has already added three new colors (for a total of ten) for delivery in January 2006 to help meet demand.
The Aureus Gel-Print® is a proprietary method by which a semi-transparent Gel ink is applied to their top of the line 60’s two-ply double mercerized Egyptian cotton polo. This allows a subtle pattern to be applied to the shirt, with the ability of the shirt color to show through the pattern. In effect, a "fancy" basic is created.
The ladies version is also doing very well and additional colors are in the works.
The shirt wholesales for $23.00, with a suggested retail of $59.99. The Gel-Print® is featured on the Aureus website, http://www.aureus-usa.com/IMAGEPAGE/A526.htm.
For additional information, please contact:
Geoff M. Stiles
National Sales Manager
(800) 559-5610
geoff@aureus-usa.com
www.aureus-usa.com
www.winnermate.com
About Aureus and Winner Mate Sportswear
Aureus has been the leader in golf apparel since 1978. Winner Mate started serving the golf professional in 1983. With over 9800 golf, corporate and ASI accounts, we are the "quiet" golf apparel company. We utilize the finest yarns in the most progressive line in the industry. We strive to not be a "me too" company, with a heavy emphasis on originality and value.
Contact:
Geoff M. Stiles
(800) 559-5610
geoff@aureus-usa.com