Hacienda del Alamo Golf Resort has earned widespread acclaim after successfully launching its promotional campaign at the UK’s biggest overseas show for holiday homes.
Thousands of visitors flocked to ‘A Place in the Sun Live’ at the weekend to discover why the resort in Fuente Alamo, Murcia, has been hailed as Spain’s new number one.
Crowds packed around Hacienda del Alamo’s unique stand and golf simulator at London’s ExCeL for all three days to find out for themselves about one of Europe’s most talked-about projects.
Hacienda’s commercial director Rafael Ruiz flew in from Spain to host a well-attended media reception and talk to assembled members of the national and golf press from television, radio and newspapers.
And the resort’s sales team, led by Aisling Brew and Julia Torres, reported a strong interest in the resort as Hacienda del Alamo launched a new range of brochures and mini brochures.
Billy Sim, Hacienda’s director of golf, said: "Hacienda del Alamo is special because of the open space that surrounds it.
"We hope that everybody, not only golfers, will come and enjoy the region. We want people to buy the property as a first or second home but we also want tourists to test their golfing skills at our new international course.
"This is the real Spain. People can come to Hacienda del Alamo and enjoy rural Spain and be away from the bustle of the major tourist areas.
"I have no doubt that Hacienda can be the number one resort in Spain. We have the right designers and marketing team on board and we are moving in the right direction."
Seven years in the making, Hacienda del Alamo Golf Resort has quickly caught the imagination of golfers and investors alike and the 550-hectares complex has enlisted legendary broadcaster Peter Alliss to help launch their major marketing campaign.
Alliss is widely regarded as the ‘Voice of Golf’ providing expert analysis on the game over the last 30 years.
The ex-Ryder Cup star’s welcoming tones, delivery and wonderful turn of phrase have captivated television audiences worldwide so few people are better qualified to endorse a resort that has been labelled ‘the new number in Spain’ by Spanish golfing icon Miguel Angel Jime?nez.
Alliss is at the heart of a massive public relations and marketing programme on television and radio across the United Kingdom and Europe.
In addition, all sections of the golfing press, national newspapers and magazines will be used to spread the word about the fabulous new development at Hacienda.
Alliss says in the commercials: "Hacienda del Alamo is an amazing investment opportunity. The secret’s out.
"It features luxurious apartments with breathtaking views and could offer you the lifestyle you’ve been looking for. Just tell them Peter Alliss sent you."
Hacienda del Alamo lies just 30 minutes’ drive from Murcia airport and already boasts a 7,400-yard championship golf course and 550 luxury villas.
But, by 2010, this will have risen to an impressive 3,500 villas, 400 apartments, a five star hotel and spa, while a second 18-hole championship course, also designed by renowned architect Thomas, has already received planning permission.
For further information on Hacienda del Alamo and sales enquiries, please call free on 08000 82 00 00 (UK and Ireland) and 00 34 902 65 4000 (Spain) or visit their website at www.hdagolf.com