TORRINGTON, Conn. — Royal Precision Inc. today announced the appointment of Christopher Johnston as its new president and chief executive officer.
Formally the director, president and CEO of Royal Associates Inc. — parent company of Royal Precision — Johnston played a significant role in establishing and overseeing the strategic direction of Royal Precision as one of the world leaders in golf equipment technology. As the new head of Royal Precision management, he is expected to enhance Royal Precision’s ability to supply original equipment manufacturers with innovative high-performance steel shafts.
"I am excited to lead Royal Precision’s senior management team in our efforts to provide value-added golf shafts that offer tour-validated high performance," says Johnston, who was a co-founder of Royal Precision in 1996. "We have made a significant investment in enhancing our manufacturing capabilities and, as these improvements are fully implemented, our quality and delivery will soon match the performance of our premium products. Now and for the future, our main focus will be on quality, innovation and exceeding the customers’ expectations."
Royal Precision is best known for its design and manufacture of premium Rifle steel shafts, which are played by a significant number of the most successful professional golfers, including three of the world’s Top Five ranked players. Only Rifle steel shafts offer four unique technologies that culminate in high-performance steel shaft designs that are far more advanced than the bulk of steel shafts on the market today.
"It has never been Royal Precision’s goal to be the largest shaft manufacturer by volume," says Johnston. "Our goal is not quantity, it’s quality. Our Rifle-branded steel shafts are the world’s leading premium steel shafts and golfers around the world have consistently preferred our shafts for feel, consistency and performance."
Johnston succeeds John Lauchnor whose accomplishments include the consolidation of the Royal Precision’s facilities in Arizona and Connecticut and the restructuring of the business. Lauchnor is leaving to pursue other business interests.
For more information on Royal Precision and Royal Precision products, visit the web site at www.royalprecision.com.
Headquartered in Torrington, Conn., Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. Royal Precision also designs the Precision Saber line of graphite shafts, well-known for its ‘Dedicated Launch Design.’ For more information, call 800-811-2795 or visit the Royal Precision web site at www.royalprecision.com.
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