New tech integrates connectivity, content and customization for enhanced on-course golf experience
West Palm Beach, Fla. (November 1, 2017) – The Greg Norman Company (GN) and Verizon today announced “Shark Experience,” an innovative and disruptive new golf technology that enhances the on-course experience. Partnering with Club Car, a world leading golf transportation manufacturer and GPSi, a global leader in golf GPS technology, Verizon and The Greg Norman Company will deliver unprecedented connectivity, content and customization to the course through a connected golf car experience.
Leveraging Verizon’s leading 4G LTE and Multicast network technology, the connected golf cars will include a high-definition touchscreen display and built-in speakers with Bluetooth connectivity – all exclusive to Club Car golf cars. Golfers will enjoy curated content from Verizon including streaming music via Slacker Radio, live sports and highlights, news and entertainment in addition to Greg Norman golf tips, dynamic yardage information, and more. The Shark Experience enables a seamless, cashless experience from course to Clubhouse.
Shark Experience is currently in pilot and will preview at the 2018 PGA Show. The new technology will be featured on Club Car vehicles and will roll out at select golf courses across the U.S. throughout 2018. In addition to the curated content available at launch, features including hole-in-one technology, food and beverage ordering, Shot Tracer and more will become available as the platform evolves.
“The golf industry has been starved for real innovation that encourages real change for real growth and we believe Shark Experience is the answer,” said Greg Norman. “This solution enhances the golfer experience and is customizable to each individual’s preference – whether you are a Baby Boomer, Millennial or Gen Z, Shark Experience has something to keep you entertained, connected and having fun.”
“Our partnership with The Greg Norman Company allows us to bring our scale, leading network technology and infrastructure to evolve the golf experience. We’re enabling curated offerings for the consumer and the industry through unique content and connectivity, bringing the promise of the digital world to the game of golf,” said Mike Toto, Director of Product Development and Strategic Planning at Verizon.
“Club Car is committed to excellence through our partnership with Greg Norman and Verizon,” said Robert McElreath, Vice President of Connectivity for Club Car. “Shark Experience is the next step in enabling a fully connected entertainment hub inside a Club Car, enhancing the golfer experience and ultimately moving the game of golf forward.”
For more information, visit www.sharkexperience.com
About Greg Norman Company
Arguably the most successful athlete-turned-entrepreneur in the world, Greg Norman is known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course. With more than a dozen companies around the world bearing his name and the iconic shark logo, the Greg Norman Company boasts more than 100 golf course designs across six continents, a global real estate collection, award-winning wine, golf-inspired lifestyle apparel and a diverse investment division. The Company’s newest division, Greg Norman Media, provides innovative and transformative solutions to golf and business and spearheads the Shark Experience initiative.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York City, has a diverse workforce of 160,100 and generated nearly $126 billion in 2016 revenues. Verizon operates America’s most reliable wireless network and the nation’s premier all-fiber network, and delivers integrated solutions to businesses worldwide. Its Oath subsidiary reaches about one billion people around the world with a dynamic house of media and technology brands.
About Club Car, a brand of Ingersoll Rand
Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments. Our people and our family of brands – including Club Car®, Ingersoll Rand®, Thermo King® and Trane® – work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity and efficiency. We are a $13 billion global business committed to a world of sustainable progress and enduring results.
Jane MacNeille, Greg Norman Company
Adria Tomaszewski, Verizon
Tammy Cillo, Club Car