NORTHBROOK, Ill., Nov. 21, 2017 – KemperSports announced today that it has been selected by the owners of Tobacco Road Golf Club to provide consulting services for the highly-acclaimed golf club. Widely considered one of the most ambitious golf course designs in the last 20 years, Tobacco Road will lean on KemperSports’ more than 35 years of industry expertise to further enhance the public golf experience.
“In today’s competitive golf market, we felt that KemperSports was the right partner to help propel Tobacco Road into the future,” said Tobacco Road co-owner Mark Stewart. “The company’s institutional knowledge, deep relationships, national buying power and best in class programs will help to ensure the long-term peak performance at our course.”
Located just over 20 miles from The Village of Pinehurst in Sanford, North Carolina, Tobacco Road was built on land that was previously used for tobacco farming until sand mining and excavation shaped the landscape into dynamic land forms. The “Golden Age Architecture” layout was designed by golf course architect Mike Strantz – whose innovative course designs include Caledonia Golf and Fish Club as well as the renovation of the Shore Course at Monterey Peninsula Country Club. Because of the unique site and architectural quality, Tobacco Road is widely recognized by the golf cognoscenti as one of the best golf courses in the Pinehurst area.
In partnering with KemperSports, Tobacco Road will benefit from the company’s proven sales and marketing experience as well as gain access to KemperClub – an initiative that is designed to drive brand awareness and engage customers with special promotions and events at KemperSports golf courses.
KemperSports will work with Tobacco Road to integrate its proven best practices and programming, including True Service – the company’s proprietary customer service training program, which focuses on ensuring consistent delivery of genuine, helpful and friendly service to members and guests.
“Tobacco Road Golf Club is one of the most iconic golf course designs in the country, and we are privileged to help make this facility the best that it can be,” said KemperSports CEO Steve Skinner. “We look forward to working with ownership to align goals and provide insight that will deliver positive results for the club.”
Tobacco Road Golf Club adds to KemperSports’ portfolio of top-ranked courses as the club continues to receive high acclaim from national golf publications, including being ranked as the No. 6 Best Public Course in North Carolina by Golfweek Magazine and No. 88 on GOLF Magazine’s Top-100 Public Courses.
For more information on Tobacco Road Golf Club, visit www.tobaccoroadgolf.com.
Northbrook, Ill.-based KemperSports builds, owns and manages golf courses, resorts, athletic clubs and lodging venues across the U.S., Caribbean and Central America. The company’s award-winning portfolio includes nationally-ranked courses and tournament venues such as Bandon Dunes Golf Resort, named the No. 1 Golf Resort in North America by Golf Digest and GOLF magazine; The Glen Club; Desert Willow Golf Resort; Harbor Shores, site of the 2018 KitchenAid Senior PGA Championship; and Chambers Bay, host of the 2010 U.S. Amateur and the 2015 U.S. Open. For more information about KemperSports, please visit http://www.kempersports.com.
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