SUMMARY
Manage and implement the creation of product strategies to drive consumer demand and achieve market share and sales goals in all the golf product categories. Responsible for researching, analyzing and developing golf products as well as communicating messages to the accounts, consumers and media.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Manages and plans product development for all golf products.
- Communicate brand and product messages to the accounts, consumers and media.
- Recommend marketing goals and strategies directly connected to all golf products.
- Research, analyses, and monitors technological and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
- Product and Messaging Manager works closely with the Director and VP of Marketing to develop optimal advertising campaigns and story creation for all golf products.
- Responsible for researching market (market analysis, competitor analysis) to develop new products and improve existing products on sales/profit/market share/inventory.
- Recommends and manages pricing strategy which will result in an increase of sales and share of the market.
- Evaluates the market with an emphasis on product offering, messaging and design for all golf products, to determine the best methods to improve and differentiate product and brand.
- Leads accessory design process and works with Accessory Manager on technical requirements and details.
- Responsible for sales communication on all golf-related topics.
- Responsible for conducting, personally or through outside agencies, marketing surveys on current and new product concepts.
- Works closely with R&D and Fitting leader to develop claims and messaging around the golf ball category/product using both internal and external data.
- Works with the Accessory Manager to gather and present information affecting the design and development of new products including such as production capabilities, manufacturing problems, and economic trends.
- Reviews technical publications, articles, and magazines to stay informed of developments within the golf industry.
- Works closely with Japan (Bridgestone Sports) and Bridgestone Golf liaison (USA) to align product (when applicable) and understand marketing strategy for the Japan and other markets.
- Responsible for ensuring assets and product information are available and accurate on all platforms.
- Responsible for formulating and supporting execution of launch plans/announcement plans of all golf products in conjunction with other relevant marketing team members.
- Other duties may be assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor’s degree (B. A.) from four-year College or university; or two to four years related experience and/or training; or equivalent combination of education and experience.
LANGUAGE SKILLS
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
MATHEMATICAL SKILLS
Ability to apply advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations. Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to deal with several abstract and concrete variables.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to stand, walk, sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
