[Scottsdale, AZ] – For the first time, a former GolfNow executive is stepping forward to pull back the curtain on what’s really been happening behind the scenes with third-party tee time platforms—and what it means for the future of the golf industry.
In an exclusive upcoming webinar and interview series, this insider will share eye-opening details about the strategies, agreements, and long-term impacts these platforms have had on golf course operators—many of whom are only now beginning to understand the full scope of these relationships.
“There’s a growing frustration among golf courses, and it’s not unfounded,” says the former executive, who held a leadership role overseeing key partnerships and business development strategies at GolfNow. “The promises made to operators were often very different from the outcomes they experienced.”
Topics will include:
- The real economics behind barter tee time models
- Why some course operators are locked into unfavorable terms
- The long-term implications for course branding, pricing power, and customer ownership
- What options are available now for operators who want to regain control
The session is being presented by 1 Golf Ventures, a company dedicated to helping golf courses take back control of their data, revenue, and customer relationships through transparent, cooperative-driven alternatives to legacy platforms.
“Golf courses deserve better—and it starts with understanding exactly how the system has been working against them,” says Dale Merritt, Board Member – 1 Golf Ventures, LLC. “This isn’t about bashing—it’s about informing and empowering.”
Operators, media, and industry stakeholders are invited to attend the exclusive session and hear directly from someone who’s seen it all from the inside.
Event Details:
Title: Golf Course Industry 2.0: Smarter, Stronger, Scalable
Date/Time: June 10, 2025 at 2:00PM EDT
Webinar Replay: Golf Inc. Virtual Event: Golf Course Industry 2.0: Smarter, Stronger, Scalable
To learn more, book a call with Dale Merritt at Calendly – Dale Merritt
About 1 Golf Ventures, LLC
1 Golf Ventures, LLC is a golf course industry cooperative empowering golf course operators through ownership, data transparency, and collective strength. 1 Golf Ventures helps courses regain control of their pricing, customer relationships, and bottom line. With a deep understanding of the challenges operators face, the company’s mission is simple: shift power back to the courses, where it belongs.
