We should own the customer experience and loyalty — not every route customers take to reach us By Daniel Johansson,…
Business
The ANNIKA Driven by Gainbridge at Pelican and Gainbridge℠ Announce ‘Kicks for a Cause’ in Partnership with AdventHealth
Annika Sörenstam, World No. 1 Nelly Korda, Gainbridge Ambassadors and LPGA Players to Wear Custom Golf Shoes Designed by Pediatric…
From the Golf Course to Global Innovation: KINETIXX and Arclin Expand Exclusive Kevlar® EXO™ Partnership
Following the successful launch of SYRGEX and FLEXURX golf shafts, expanded worldwide agreement builds on breakthrough composite technology to unlock…
SwingMatch Golf Announces U.S. Expansion and SwingMatch Golf Academy Debut at 2027 PGA Show
Orlando, FL | January 26–29, 2027 EDMONTON, Alberta – SwingMatch Golf Inc., an Edmonton-based golf technology company, officially announced its…
GolfN Welcomes G/FORE as Retail Partner, Making the Brand’s Premium Footwear, Apparel Available for GolfN Rewards Redemption
G/FORE joins leading equipment and apparel brands in GolfN’s rewards-driven Pro Shop. MERRILLVILLE, Ind. – GolfN, the innovative golf rewards…
Southern California PGA Junior Tour Partners with CAMPUS to Expand College Golf Recruiting Opportunities
Partnership connects Southern California junior golfers with college coaches nationwide through advanced recruiting technology, player profiles, and educational resources. SAN…
Club Car and ezLocator Expand Partnership to Bring Hole Location Planning Directly Into the Visage Experience
Club Car Visage-equipped courses will gain complimentary access to ezLocator hole-location software with upgrade options to include LiDAR intelligence, automated…
Dryvebox Acquires TrailerTee, Expands into the UAE and Sets Sights on Middle East Growth
Acquisition establishes Dryvebox’s first Middle East operation, bringing its innovative mobile golf entertainment experiences to one of the world’s fastest-growing…
Bradley & Sons Partners with RepSpark to Bring Its Heritage Golf Gifts to Retailers and Events Worldwide
Retailers and gifting partners can order Bradley & Sons’ premium, heritage-inspired golf accessories through RepSpark. EDINBURGH, Scotland & ANAHEIM, Calif….
IGA Franchisor Spotlight Series Premieres Nov. 11 with GolfVX
New series asks indoor golf franchisors to share what works, what doesn’t, and what owning a location really costs –…
RepSpark Acquires Tee Commerce, Completing the Commerce Layer for Golf
Acquisition Connects Wholesale, Online Retail Storefronts and On-Demand Fulfillment to Create a More Unified Commerce Ecosystem for Golf Brands, Green-Grass…
Audubon International Adds Golf Tech Hotline, Field Notes Newsletter to Member Support Program
NEW YORK – Audubon International continues to broaden its expertise and reach as a leader in environmental guidance and certification…
Revelyst Acquires Optimum Golf Technologies
Optimum Golf Technologies is a leading European distributor of golf technology products, including Revelyst Golf Technology’s Foresight Sports and Bushnell…
18-Team Collegiate Field Returns to Oʻahu for Pearl at Kalauao Invitational
Hawaiʻi and Hawaiʻi Pacific co-host the 54-hole men’s tournament Nov. 4–5 KALAUAO, Oʻahu – The University of Hawaiʻi at Mānoa…
Landscapes Golf Management, RapidTee Golf Partner to Build Golf’s Modern Tee Time Demand, Retention Program
LINCOLN, Neb. – Landscapes Golf Management continues its leadership in tee time demand generation through a new partnership with RapidTee…
Dolcezza Golfwear to Exhibit at 2027 PGA Show in Orlando, FL, January 26-29
MONTREAL – Dolcezza Golfwear announced today plans to exhibit at the 2027 PGA Show, January 26 – 29, at the…
GOLFZON Launches Concierge Program to Enhance Customer Service for Operators
The new strategic CX initiative puts GOLFZON commercial operators in direct contact with GOLFZON leadership to strengthen relationships and foster…
Black Clover Announces $12,000 Donation to PINK SYNC to Support Women Affected by Breast Cancer
DRAPER, Utah – Black Clover, the active lifestyle brand, donated $12,000 to PINK SYNC, a Utah-based nonprofit dedicated to supporting…
Divots Sportswear Celebrates 50 Years of Golf Apparel Excellence
Founded in 1976, the independent golf apparel company marks a half-century of service, relationships and enduring commitment to the golf…
Golf Genius Acquires Swish Sports
Signals entry into the fast-growing world of racquet sports WAYNE, Pa. – Golf Genius, a global leader in golf technology,…




















