New outerwear, layers and everyday essentials combine all weather performance with style and versatility beyond the course MISSOULA, Montana –…
Apparel
Black Clover Releases Seasonal Golf Apparel with Highly Anticipated 2026 Halloween Collection
The “Live Lucky” brand continues to innovate with its best-selling Halloween headwear specifically for the course. DRAPER, Utah – Black Clover…
From San Lameer to Steyn City, BooYaa Stays Close to Club Golf
As BooYaa grows internationally, some of the ties that keep it close to South African golf date back to the…
TRUE Linkswear Expands the OG Family with its First Lifestyle Zero-Drop Shoe
The OG Cush Premium takes the iconic OG Cush sole off the course with first-ever lifestyle zero-drop shoe. Tacoma, Washington…
Ahead Debuts Five Innovative Ornamentation Techniques
New Decoration Options Bring Fresh Texture, Detail and Craft to Headwear, Apparel NEW BEDFORD, Mass. – Ahead is introducing five…
Play Golf Myrtle Beach Launches Official Centennial Collection Merchandise Celebrating 100 Years of Golf
Play Golf Myrtle Beach Launches Official Centennial Collection Merchandise Celebrating 100 Years of Golf MYRTLE BEACH, S.C. — Play Golf Myrtle…
Alma Mater Footwear Releases Pre-Orders for Joe Pavelski’s Custom Wisconsin Old Fashioned Beta
Fan demand brings the one-of-one design debuted at Edgewood Tahoe to pre-order as Pavelski heads into the PRO finals LOS…
Olydoe Launches Fall 2026 Collection
New men’s golf lifestyle brand built on natural, traceable materials debuts its first full collection DALLAS, TX – Olydoe, a…
G/FORE Announces Exclusive Pop-Up Experience at Pebble Beach Resorts
Luxury lifestyle brand and golf footwear innovator G/FORE is bringing its distinctive perspective on modern golf to one of the…
Surface Sunscreen Joins RepSpark to Bring Active Sun Protection to Golf Retail
Surface Sunscreen’s lightweight, active-ready sun protection is now available to order through RepSpark. (Oceanside, CA & Anaheim, CA) – Surface…
Turtleson Revives The Bristol Sessions, a New Forum Focused on the Future of Golf Retail
Invitation-only gathering brings industry leaders together for candid conversation, shared perspective and a renewed approach to partnership. BRISTOL, Tenn. –…
Men’s and Women’s Guide for Fitted Baseball Caps
Athleisure and streetwear fashion has previously disagreed on various details such as denim vs. polyester. Despite their differences, both styles…
Omega European Masters Champion Wins Historic Third Title in Softspikes
Brentwood, Tenn., Tuesday – The Omega European Masters champion secured a historic third title at Crans-sur-Sierre Golf Club wearing Softspikes…
ellesse Brings Its Italian Sport Heritage to Retailers on RepSpark
Clubs, pro shops, and retailers can order ellesse’s elevated, retro-inspired sport apparel through RepSpark. (Dallas, TX & Anaheim, CA) –…
B. Draddy and Zero Restriction Unveil 2026 U.S. Solheim Cup Team Uniforms
B. Draddy and Zero Restriction today revealed the Official Uniforms the U.S. Solheim Cup Team will wear at the 2026…
Winning starts before the box opens
BooYaa builds its performance standard into every step, from the fibre in the fabric to the parcel at your door…
Revo Expands Performance Collection with Three New Styles Designed for Clarity, Comfort and Versatility
NEW YORK, NY — Revo, the performance eyewear brand known for its advanced polarized lens technology, is expanding its collection…
Galvin Green Looks to Nature With Latest Concept Collection Drop
CONCEPT: Modern Roots draws inspiration from the raw power of the forest, blending contemporary style with performance for golf and…
Dunning Unveils Women’s PGA Cup Uniforms
New York, NY, – Dunning, the most performance-driven and innovative brand in the game for men and women, proudly unveils its…
Softspikes Caps Dominant PGA Tour Season With Fedexcup Victory
Brentwood, Tenn., – Softspikes brought the curtain down on an extraordinary 2026 PGA TOUR season with another victory at the…
