The all-weather collaboration of two Oregon-based brands returns with a fresh take on the performance-driven FO Rainshedder, waterproof no matter…
Apparel
Pukka Expands Premium Pukka Black Collection With Five New Silhouettes
Elevated design, exceptional quality and expanded customization redefine what’s possible in premium headwear. FINDLAY, Ohio – Building on the success…
Johnnie-O Debuts 2026 Lodge Collection with Elevated Fabrics and New Fall Colorways for Easy Layering and All-Day Comfort
RALEIGH, N.C. — Johnnie-O, the premium lifestyle apparel brand rooted in East Coast tradition, West Coast casual and Midwest grit,…
Dunning Unveils U.S. PGA Cup Team Uniforms at the K Club
New York, NY – Dunning, the most performance-driven and innovative brand in the game for men and women, proudly unveils…
TRUE linkswear Introduces the All Day Leather, A Premium Shoe Built for Every Part of the Day
The new All Day model provides all-day comfort, every day. Tacoma, Washington – TRUE linkswear (TRUE), creator of ultra-comfortable, modern…
Good Lies Only: Amy Sport Gives Women’s Golf a Playful New Look
Spring/Summer 2027 collection pairs expressive prints and statement layers with the brand’s signature attention to fit PALM DESERT, Calif. —…
Birdie Balou Returns to the PGA Show for Its Sixth Year With an Expanded Sport & Lifestyle Collection
Women-owned Texas brand brings fresh color, functional design and personality to golf and life beyond the course. Visit Birdie Balou…
Ugly Rabbit Golf Launches With a Simple Message for Everyday Golfers: Play Ugly. Have Fun.
New golf lifestyle brand turns bad shots, good friends and an unlikely connection into a brand built for golfers who…
Sun Mountain Expands 2026 Apparel Collection
New outerwear, layers and everyday essentials combine all weather performance with style and versatility beyond the course MISSOULA, Montana –…
Black Clover Releases Seasonal Golf Apparel with Highly Anticipated 2026 Halloween Collection
The “Live Lucky” brand continues to innovate with its best-selling Halloween headwear specifically for the course. DRAPER, Utah – Black Clover…
From San Lameer to Steyn City, BooYaa Stays Close to Club Golf
As BooYaa grows internationally, some of the ties that keep it close to South African golf date back to the…
TRUE Linkswear Expands the OG Family with its First Lifestyle Zero-Drop Shoe
The OG Cush Premium takes the iconic OG Cush sole off the course with first-ever lifestyle zero-drop shoe. Tacoma, Washington…
Ahead Debuts Five Innovative Ornamentation Techniques
New Decoration Options Bring Fresh Texture, Detail and Craft to Headwear, Apparel NEW BEDFORD, Mass. – Ahead is introducing five…
Play Golf Myrtle Beach Launches Official Centennial Collection Merchandise Celebrating 100 Years of Golf
Play Golf Myrtle Beach Launches Official Centennial Collection Merchandise Celebrating 100 Years of Golf MYRTLE BEACH, S.C. — Play Golf Myrtle…
Alma Mater Footwear Releases Pre-Orders for Joe Pavelski’s Custom Wisconsin Old Fashioned Beta
Fan demand brings the one-of-one design debuted at Edgewood Tahoe to pre-order as Pavelski heads into the PRO finals LOS…
Olydoe Launches Fall 2026 Collection
New men’s golf lifestyle brand built on natural, traceable materials debuts its first full collection DALLAS, TX – Olydoe, a…
G/FORE Announces Exclusive Pop-Up Experience at Pebble Beach Resorts
Luxury lifestyle brand and golf footwear innovator G/FORE is bringing its distinctive perspective on modern golf to one of the…
Surface Sunscreen Joins RepSpark to Bring Active Sun Protection to Golf Retail
Surface Sunscreen’s lightweight, active-ready sun protection is now available to order through RepSpark. (Oceanside, CA & Anaheim, CA) – Surface…
Turtleson Revives The Bristol Sessions, a New Forum Focused on the Future of Golf Retail
Invitation-only gathering brings industry leaders together for candid conversation, shared perspective and a renewed approach to partnership. BRISTOL, Tenn. –…
Men’s and Women’s Guide for Fitted Baseball Caps
Athleisure and streetwear fashion has previously disagreed on various details such as denim vs. polyester. Despite their differences, both styles…
