BEAVERTON, Ore. (October 17, 2005) – Nike Golf is making its entry in the women’s golf ball category for the first time with the new Super Lady golf ball, the "sister" of Nike Golf’s successful Power Distance Series.
Seeing the growth potential in the women’s segment, Nike Golf has created the Power Distance Super Lady with a low compression core and softened ionomer cover resulting in the softest women’s ball in the market. The added carry and softer feel of the Super Lady allows a wider range of swing speeds to optimize distance performance and maximize scoring opportunities.
"This is an important step for us in our golf ball category," said Stan Grissinger, Category Business Director for Nike Golf Clubs and Balls. "We are seeing phenomenal success and growth opportunities in our women’s apparel and footwear business, and are inspired to expand this run in our ball and equipment categories."
Featuring a 432 dimple pattern, the Super Lady helps to produce higher trajectory shots while optimizing velocity and distance through its low compression core. Available in stores now, the Super Lady feels good, acts right, and more importantly, will bring greater confidence to women, who strive to improve and enjoy the game at the highest level.
The Super Lady is the newest addition to the Power Distance family that includes the Super Far, Super Fly and Super Soft that were introduced by Nike Golf in 2002 and 2003.
Power Distance Super Lady
Construction: 2-Piece, solid core
Dimple Pattern: 432
Golfer preference: Higher flight, softer feel and longer distance.
Each dozen will carry a suggested retail price of $20/dz and is available at golf shops nationwide.
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to honoring and respecting the traditions and heritage of the game, and to providing committed golfers with the absolute best equipment in the game. In 2005, Nike Golf’s Tour Staff have accumulated 10 PGA Tour victories. LPGA player Grace Park has recorded three top-10 finishes on the LPGA Tour so far. For more information on Nike Golf, visit our Web site at www.nikegolf.com. Editors and journalists seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter.
Beth Gast – Nike Golf