(TEMPE, Ariz.) – ProLink Solutions, the world’s largest provider of Global Positioning Satellite ("GPS") systems for golf courses, today announces that through its key distributor Elumina, it has been named the official GPS partner of the PGAs of Europe.
The PGAs of Europe will promote Elumina and the ProLink system to its roughly 12,000 members in 34 countries and individual courses seeking GPS systems. This is because ProLink enhances golfers’ playing experiences while streamlining operations through tee-sheet optimization, golf-cart monitoring and other revenue generation and cost savings programs.
PGAs of Europe facilities with ProLink are better equipped to manage large tournaments and corporate outings, thus attracting additional events and incremental profits. Furthermore, ProLink’s overall game-improvement and enjoyment features for golfers are making the system a critical marketing and management tool for private, resort and daily-fee courses in Europe and worldwide.
ProLink and Elumina join Beko, Chervo, Eaton Golf Pride, Glenmuir, Golfsmith Europe, Golf Europe, Powakaddy and Red Bull as Corporate Partners of the PGAs of Europe.
"The PGAs of Europe welcome ProLink and Elumina to their family of sponsors and supporters," says Sandy Jones, Chairman of the PGAs of Europe. "We believe that we only associate ourselves with the best and leaders in their field and both ProLink and Elumina are certainly in this category."
One of the fastest growing businesses in the international golf industry with offices in the UK, Spain and France, Elumina is building the ProLink brand across Europe (and the Middle East) with its superior in-house engineering, mapping, technical services and innovative financing options.
Elumina is pioneering a multi-national advertising program enabling courses to offset the cost of, and even profit from, the installation of ProLink GPS. The system is fully administered by Elumina and its advertising partners, and courses are paid monthly on total rounds played and average price-per-round. The financing and advertising programs provide a complete, turn-key marketing solution capable of funding capital projects, equipment purchases and other on and off-course programs.
High-profile European courses already ordering installations of ProLink GPS through Elumina include world-class Valderrama, Alicante, La Moraleja and La Sella golf clubs in Spain, and Brocket Hall, Kilworth Springs and Whittlebury Park in England. Other installations are scheduled for late 2005 and early 2006.
"We are delighted to have forged a business link with the PGAs of Europe and their membership of national PGAs across Europe and beyond," says Angela Catlin, Elumina’s Sales and Marketing Director. "The world’s leading ProLink system, besides being the best of breed today, is far more affordable than many would suppose. Any club manager with a fleet of golf carts can benefit hugely from having the system installed."
About ProLink Solutions
Based in Tempe, ProLink Solutions industry-leading technology and marketing richness is at more than 700 resort, private and public courses worldwide, more than triple the installations of all its competitors combined. World-famous course partners of ProLink include Valderrama Golf Club in San Roque, Spain, Dai-Takarazuka in Osaka, Japan and Kapalua Resort in Maui, Hawaii.
The world’s largest golf-course management companies, including Pacific Golf Management, Meadowbrook, Kemper Sports, Evergreen Alliance Group and Billy Casper Golf feature ProLink, and the golf-industry trend shows a reported 20 courses are adding GPS to their golf-cart fleets weekly.
ProLink’s industry-leading GPS system boasts a high-resolution, color display unit neatly affixed to each golf cart. The easy-to-read screen displays pinpoint-accurate distances to the hole, as well as vibrant and easy-to-understand graphics of fairways, greens, hazards and other on-course geographical features. Better navigating the course and taking guesswork out of the game aids golfers’ shot selections and, in turn, speeds pace of play. Other features include ordering food and beverage at the touch of a button on the ninth and 18th tees, as well as personal scoring and tournament leaderboards.
In addition to improving the overall experience for golfers, the robust ProLink GPS system benefits food-and-beverage sales; green and cart fees; optimal tee-sheet yield; marketing a competitive advantage to secure more golf rounds from new and repeat players; and innovative and unobtrusive on-screen advertising for local businesses and course merchandise, tournaments and memberships.
Courses engaging with ProLink Solutions and its distributors substantially lower expenses by not having to hire additional on-course staff or develop costly, cumbersome yardage books. Courses also add up to four rounds per day from pace-of-play improvements, and can control messages from a central computer from which clubhouse staff can issue golfers "speed-up-play" and inclement-weather notices. ProLink GPS systems also allow for quicker reaction to on-course medical emergencies.
For more information about ProLink, visit www.goprolink.com, call 480.753.2337 or email info@goprolink.com.
Contact:
Rich Katz / Shane Sharp
Buffalo Communications
703.891.3319 / 803.547.2118
rkatz@billycaspergolf.com
ssharp@billycaspergolf.com
