ATLANTA—November 1, 2005 Srixon Sports today announced that their advertising agency, Fitzgerald + Co won a silver Atlanta Marketer of the Year (AMY) Award in the Advertising—Magazine Campaign category. The AMY awards are given by the Atlanta Chapter of the American Marketing Association for strategy and creativity in marketing. Entries were first judged on objectives, strategy, tactics, and results, and then the creative executions. Srixon’s award-winning campaign featured Hey Chum, Burn Rubber, Air Supremacy and Bite Me ball art on Srixon’s PGA TOUR winning golf balls.
"We are thrilled that Fitzgerald + Co received a silver AMY award," said Michael Pai, VP of Marketing and Advertising. "Their fresh and edgy approach to advertising our product is evident not only with this accolade, but with the tremendous growth we’ve seen in our brand awareness and image in the golf industry. They are a talented group and we couldn’t be more pleased to have them as our marketing partners," added Pai.
Srixon previously won a bronze AMY award in 2003.
About SRI Sports Limited (Kobe, Hyogo, Japan)
SRIXON Sports USA, Inc., based in Lawrenceville, Ga., has been distributing premium golf balls and equipment in the U.S. since 1997 and is a subsidiary of SRI Sports Limited. SRI Sports Limited is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world’s leading patent holders in golf ball technology. SRIXON golf balls earned 30 tournament victories on multiple professional tours around the world in 2004. For more information about SRIXON please visit www.srixon.com.
SRIXON is a registered trademark of SRI Sports Limited.
SRI Sports is a company of Sumitomo Rubber Industries Group.
Contact:
Heidi B. Sheehan
201.854.6877
heidibianchi7@msn.com
Mike Pai, Srixon Sports USA, Inc.
678.518.5121
mike@srixon.com
