Castle Rock, CO (November 7, 2005) – Sharper Edge marketing program introduced by Golf Convergence to help course owners maximize program, increase operational efficiency and enhance customer service.
Knowing who your customer is, their spending preferences and frequency are fundamental to maximizing your net income, increasing your operational efficiency and enhancing your customer service.
While most golf course operators realize the importance of this information, most are so consumed by daily tasks, they are unable to leverage the valuable data contained within their golf management applications to optimize the yield per player of their facility.
Sharper Edge Marketing is a unique program in which technology and insights are converted into action and results on behalf of golf course owners.
The Seven Step Sharper Edge program consists of:
1. Customer Franchise Analysis identifying your retained customers, defectors and new acquistions.
2. Local market health evaluated.
3. The impact of local weather on operational reporting is neutralized.
Source: Chicago, IL
4. A marketing plan is created.
5. Data is tracked, analyzed and targeted messages to appropriate golfer segments are automatically created and delivered monthly.
6. Incremental revenue is calculated.
What is Different About Sharper Edge?
Though some golf courses may have information available within their POS system, rather than having to rely on the golf course staff to execute, this program is implemented through the technology developed, insights and action of six leading golf course marketing experts – on behalf of the golf cousre owner. F or a detailed program summary, click here.
Company Information: Golf Convergence is a consortium of six (6) leading golf experts focused on market research, customer franchise analysis, electronic messaging, digital marketing, facility branding and membership, inventory solutions and operational management. Their strengths combine to assist golf courses by maximizing revenue, increasing operational efficiency and enhancing customer service. For more information on Golf Convergence, contact James J. Keegan, Principal at 303-283-8880, or at jkeegan@golfconvergence.com or http://www.golfconvergence.com/.
Contact:
Ann Victor
Victor Communications
562-621-1142
avictor@avictorcommunications.com
