GOLF HOUSE, Oakville, Ontario–The Canadian Professional Golf Tour and Firethorn Golf have signed a licensing agreement that will provide Firethorn with exclusive worldwide rights to manufacture, market and distribute a full line of Canadian Tour branded apparel through all retail channels.
As part of the agreement, Canadian Tour branded merchandise by Firethorn will be available at all Canadian Tour events, at retail and through the on-line Canadian Tour Pro Shop, which is expected to open on cantour.com in the spring of 2006. Firethorn will also be the official apparel provider for selected Canadian Tour events throughout the season.
"The Canadian Tour is well established and deeply rooted in the game of golf and Firethorn is proud to be partners in their future growth," said Mark Segall, North American Sales Manager and V.P. of Sales & Marketing for Firethorn Golf. "Many great Canadian and International Tour Players will use this venue as a launching pad to achieve their ultimate goals and Firethorn’s mission is to support the Canadian Tour in their efforts."
With roots in outerwear manufacturing dating back to 1935, Firethorn expanded into the U.S. market in 1979, and became a major importer and exporter of men’s branded apparel. In 1998, Firethorn made a strategic decision to focus exclusively on the golf and leisure markets. Among the players wearing Firethorn apparel are PGA Tour champions Stephen Ames, Mark Hensby and John Rollins as well as Canadian Tour players Matt McQuillan and Jerome Blais.
"Licensing brand identity particularly where the opportunity exists for mass retail exposure is a very effective way of increasing recognition for the Canadian Tour" stated Canadian Tour Commissioner Richard Janes. "Firethorn brings the experience, reputation, manufacturing and sales capabilities that will help achieve our objectives in this regard".
The Tournament Players’ Association is the governing body of the Canadian Professional Golf Tour with tournament operations in Canada, the United States and Mexico. A not-for-profit Association with over 250 members, Canadian Tour alumni includes Mike Weir, Chris DiMarco, Todd Hamilton, Stuart Appleby, Kirk Triplett and Hank Kuehne. The top 25 Canadian Tour grads have combined to amass more than $180 million US with more than 50 wins on the PGA Tour.
Contact:
Mark Segall
V.P. Sales and Marketing, Firethorn Golf
1-888-407-8663
