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Rifle Shaft Claims Victory at Southern Farm Bureau Classic

November 8, 2005

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TORRINGTON, Conn. — The world’s leading premium steel shaft manufacturer, Royal Precision showcased the real value of playing first-class golf shafts by capturing a 2-stroke victory at the Southern Farm Bureau Classic. The premium Rifle steel shafts delivered the champion’s second career PGA Tour victory with consistent and accurate shot performance throughout the tournament.

"Professional golfers hit a lot of golf clubs and experiment with hundreds of different steel shafts. So, it is particularly gratifying to see so many of the world’s best golfers, particularly many of the new champions on the tour, turning to premium Rifle products for the performance and consistency they need to compete at the highest levels of the game," says Ray Lucas, senior vice president of sales and marketing for Royal Precision. "Rifle shafts continue to deliver exceptionally high performance with a one-of-a-kind stepless design that provides each shaft with internal ‘rifling’ and a long, smooth, constant taper shape."

Setting Rifle steel shafts apart from other steel shafts, only Rifle incorporates four unique technologies with every shaft: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates energy-robbing ‘steps’ found on most other steel shafts, providing greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that produces variable ball trajectories for different clubs within a single set.

Royal Precision, America’s first steel shaft manufacturer, dominates the PGA Tour with one win after another. The Rifle steel shaft design is a top-choice among the victors, new and experienced, because it provides the performance and consistency they look for to compete at the highest levels of their sport.

For more information on the Rifle steel shafts or other Royal Precision products, please call 800.811.2795 or visit www.royalprecision.com.

Headquartered in Torrington, Conn. , Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.

Contact:
Meng & Associates Inc.

"Marketing That’s Custom Fit"

P. 512.930.7100

F. 512.864.0033

mengassociates.com

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