Brentwood, Tenn. – Nov. 7, 2005 – The mid-state’s only professional golf event, the Franklin American Mortgage Championship benefiting the Monroe Carell Jr. Children’s Hospital at Vanderbilt and hosted by Amy Grant and Vince Gill, was recognized on October 17 at the LPGA Tournament Owner’s Association’s annual meeting in Bonita Springs, Fla. for producing outstanding tournament-related materials.
The tournament was honored with a 2005 Golden Driver (first place) award for an event-related newspaper advertisement that featured the LPGA’s Jennifer Rosales. Designed and produced by the ELCOT Golf sales and marketing team, the newspaper advertisement was part of an official media outlet sponsorship.
A Silver Driver (second place) was awarded for the tournament’s daily newsletter which was also produced in-house by the ELCOT Golf sales and marketing team and Critical Impressions, the tournament’s official printing company. Distributed at on-course locations during the four-day event, the newsletter featured scoring recaps, player features, volunteer committee profiles, tournament-related facts and activity schedules.
Brentwood-based ELCOT Golf provided full-service management services for the 2005 LPGA event. The Franklin American Mortgage Championship was one of only a few tournaments that created all promotional materials in-house.
In its fifteenth year, the annual Tournament Sponsors Association’s Gold Driver Awards recognize industry excellence in professional tournament public relations, marketing and promotions. This year’s panel of judges included: Mel Poole, SponsorLogic president and sponsorship/marketing writer for the Sports Business Journal, Rob Coleman, vice president of communications for the American Junior Golf Association and John Frew, president and chief executive offers of the Hamilton Group.
About Franklin American Mortgage Championship
Hosted by Amy Grant and Vince Gill, the Franklin American Mortgage Championship benefiting Monroe Carell, Jr. Children’s Hospital at Vanderbilt was held at Vanderbilt Legends Club in Franklin, Tenn. The four-day event, which took place from April 28-May 1, capped a week that teed off on April 25 with three days of pro-am and special events. ELCOT Golf, on behalf of the event’s owner Middle Tennessee Golf Charities, operated the event, which was broadcast by ESPN2.
About ELCOT Golf
ELCOT Golf, Inc. is a full-service golf management and consulting firm specializing in golf services, event services and turf care. Committed to creating and delivering customized solutions for the business of golf, ELCOT Golf helps clients redefine the golf experience and enhance the reputation and profitability of the golf course and the overall management of the facility. For more information, visit www.ELCOTGolf.com.
About the LPGA Tournament Owners Association
Headquartered in Athens, Ga., the LPGA Tournament Owners Association is a trade association of professional LPGA tournament owners, operators and sponsors. The organization, which serves as a source of information and a liaison to the LPGA tour, strives to enhance the ability of the membership to develop formulas for success and long-term sustainability. For more information, visit www.LPGATSA.org.
Contact:
Katie Cottingham
615/221-8873
kate.cottingham@gmail.com
