EWGA Membership Positively Impacts Golf Industry

PALM BEACH GARDENS, FL, November 8, 2005 … A survey conducted by the PGA of America in September 2005 of approximately 18,000 current Executive Women’s Golf Association’s (EWGA) members highlighted the significant economic impact that EWGA members have on the golf industry especially regarding rounds played and dollars spent.

"If you are in the business of golf, the results of this survey clearly show the great opportunity to grow the game through marketing to women," said Sara Hume, executive director of the EWGA. "Our members are playing and spending. The EWGA provides them with an opportunity to learn the game regardless of skill level in an inclusive, welcoming environment. We provide mentoring programs that help new golfers transition to play. And we provide the convenience of organized play opportunities in the form of leagues, events, and outings. Clearly, our programs have helped new golfers get on the course quickly and encouraged occasional golfers to increase their rounds of play, all of which means more business for all aspects of the golf industry."

Key findings from the EWGA/PGA Golf Participation study include:

61% of EWGA members are Avid golfers, playing 25 or more rounds per year. This is considerably more than the total golf populations’ Avid golfer make-up of 23%. A total of 31% of EWGA members are Core golfers (8-24 rounds) and 8% are Occasional golfers (1-7 rounds).

The average number of 18-hole starts for a new and existing EWGA member was 23 while the average number of 9-hole starts was 14.

Women who joined the EWGA in 2005 and played golf prior to joining also reported a considerable commitment to the game, playing an average 30 (nine or more holes), and spending an average $3,086 (not including travel). These women also spent an average $1,882 on golf-related travel.

Women who entered the game through the EWGA in 2005 averaged 14 rounds of golf (nine or more holes; are considered Core golfers), and spent an average $1,585 (not including travel). On golf-related travel, these women spent an average $2,408.

Each EWGA Chapter generates more than $577,000 annually in golf-related spending in their community.

The EWGA has been extremely successful in retaining both new and existing golfers in the game over the past year.

New EWGA Member/

New Golfer New EWGA Member/

Existing Golfer EWGA Existing Members

Golfer Retention Rate 93.4% 99.0% 99.4%

Retained Golfer Avg. Rnds. 18 30 38

Retained Golfer Avg. $/Yr. $1,585 $3,086 $3,993

EWGA Avg. Golf-Related Travel Spending $2,408 $1,882 $2,212

The Executive Women’s Golf Association (EWGA) is a not-for-profit organization whose mission is to provide opportunities to learn, play, and enjoy the game of golf for business and for life. Founded in 1991, the EWGA currently has 116 chapters in the US and Canada. Since its inception, more than 75,000 women have benefited from membership in the EWGA. For more information about the association and its membership, visit www.ewga.com.

Contact:
Carol Bresnicky

Executive Women’s Golf Association

carol_bresnicky@ewga.com

telephone: 561-691-0096

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