Properties with or without a golf course can benefit from this new distribution channel
SOUTHLAKE, TX and SCOTTSDALE, AZ – NOVEMBER 10. SynXis and GolfHero announced today an agreement which gives hotels using the SynXis Booking Engine exposure to the millions of golfers booking online each week. SynXis, the Sabre Holdings (NYSE:TSG) business that provides reservation management, distribution and technology services for hotels offers the widest distribution of any CRS provider.
GolfHero and SynXis constructed an OTA XML standard interface to give their mutual customers a robust, private label HTML solution. The interface enables the hotel property to offer a dynamic golf packaging solution on their web site. This powerful technology solution was designed for any hotel property who wishes to provide golfers the ability to seamlessly book accommodations and tee times in real time with a single credit card transaction. The hotel can now bundle their room inventory with live tee time inventory from surrounding golf courses and earn a commission on every transaction.
"Our customers will be very impressed with the GolfHero product which will give them one more way to compete in the marketplace with some of the mega-resorts and chains," said Bill Nicholson, President and General Manager at SynXis. "Our hotels can now take advantage of this fast-growing market segment of golfers."
GolfHero is set up as a new channel for distribution in the SynXis RedX Control Center and can have rates and descriptions specific to the golf travel market. Hotel guests will benefit with a single transaction for both hotel and tee time reservations, easy location of nearby golf courses, and no "convenience" fees. SynXis customers will benefit with greater distribution and incremental revenue from the commissions paid to them from their traveling golfers.
"Our relationship with SynXis is a natural fit. They have an impressive portfolio of hotels and resorts that will really be able to take full advantage of our combined products," added Roy Staten, Founder of GolfHero. "The SynXis technology made it easy to integrate our solutions and we are looking forward to a mutually beneficial partnership that expands their offerings to their customers."
About SynXis® Corporation
SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedXâ?¢ Distribution Management System, at the solution’s core, empowers hotel operators to consolidate and manage hotel inventory from all sources — seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. All of these reservations can connect directly with the PMS. SynXis is the technology source for more than 7,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah’s, Vantis, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels.
SynXis’ corporate headquarters is in Southlake, TX, with offices in Denver, Boston and Amsterdam. For more information on SynXis and its products, please call 303-595-2500, e-mail info@synxis.com, or visit our Web site at www.synxis.com.
About Sabre Holdings Corporation
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations, government agencies and travel suppliers through its companies: Travelocity, Sabre Travel Network and Sabre Airline Solutions. Headquartered in Southlake, Texas, the company has approximately 9,000 employees in 45 countries. Full year 2004 revenues totaled $2.1 billion. Sabre Holdings, an S&P 500 company, is traded on the New York Stock Exchange under the symbol TSG. More information is available at http://www.sabre-holdings.com.
About GolfHero
GolfHero with offices in Scottsdale, AZ and Orlando, Fla. is a division of TravelHero, well known within the travel industry as one of the top ten online travel portals in North America. GolfHero is a rich content resource of information that can help golf travelers plan and book trips faster and easier and is the first totally online packaging solution for the golf travel industry.
For more information about becoming a GolfHero affiliate visit www.golfhero.com or call our Scottsdale office (480) 603-3535.
Contact:
Carol Levitt
SynXis
301-960-4428
carol.levitt@synxis.com
