Lecanto, FL – Pine Needles Lodge & Mid Pines Inn in Southern Pines, North Carolina, have retained Legendary Marketing, the world’s leader in golf marketing, as communications agency of record to implement a comprehensive multi-media campaign for the resorts. Kelly Miller, president, of Pine Needles and Mid Pines, announced the appointment.
In addition to designing, maintaining and hosting a new web site – www.pineneedles-midpines.com, Legendary Marketing will provide the two historic Donald Ross resorts with a multi-faceted strategic communications platform including direct mail, print advertising, DVD and CD scripting and production, telemarketing and E-business solutions including E-blasts and other direct response marketing programs.
"Our properties wanted an innovative marketing communications approach and we were impressed with Andrew Wood and Legendary Marketing’s team," said Miller. "We are excited about our new partnership with Legendary Marketing."
Pine Needles recently completed a comprehensive restoration project under the direction of John Fought intended to return its championship course to its original 1927 Donald Ross design and included new features such as adding additional teeing grounds to lengthen the course to address new challenges presented by the "modern" game, bunker replacements and the addition of native grasses. Pine Needles is scheduled to host the 2007 U.S. Women’s Open. It also hosted the 1996 and 2001 U.S. Women’s Opens.
"I am delighted that such a prestigious and historic golf facility has selected Legendary Marketing," said Andrew Wood, president. "It is a wonderful addition to our resort portfolio of marketing partners that also includes Garland USA in Michigan, Madden’s on Gull Lake in Minnesota, and the Westin-Innisbrook to name a few."
Legendary Marketing provides integrated strategic marketing and communications services to golf industry partners in the U.S., Canada and abroad. In addition, it has the industry’s largest golfer database with more than 3 million qualified golfer email addresses.
For further information, phone 800-827-1663 or to learn more about Legendary marketing, visit www.LegendaryMarketing.com
Contact:
Barry J. Palm, Director of Communications
800-827-1663
barry@LegendaryMarketing.com
