Industry Experts Collaborate to Help Attendees Grow Their Businesses, Advance Their Careers & Drive New Participation in The Game
NORWALK, Conn. – The 2006 PGA Merchandise Show & Convention education conference will grow to more than 100 seminars, Jan. 26-28, in the Orange County Convention Center and is being organized by a collaborative effort of PGA Golf Exhibitions, The PGA of America, the Association of Golf Merchandisers, leading golf organizations and renowned experts for the benefit of some 45,000 attending industry professionals at golf’s annual global business gathering.
To improve the exchange of successful approaches among PGA Professionals and industry experts, the 2006 Show education conference adds new roundtables and best practices sessions to an already full calendar of seminars and PGA Member programs. Industry experts such as Tom Shay, Sheryl Bindleglass and Becky Wilkins are among some 50 respected instructors teaching within six professional development tracks including: General Management, Marketing & Promotions, Retail Merchandising, Golf Operations, Instruction & Teaching and Core Competencies. The PGA of America also will present several PGA member complimentary programs in the PGA Member Business Center.
"We have been able to tap into the industry’s top organizations, most respected teachers and leading business experts to assemble an unprecedented calendar of educational programs that are designed solely to help PGA Professionals, retailers and golf industry professionals grow their businesses, advance their careers and drive participation in the game," said PGA Golf Exhibitions Vice President and Show Manager Ed Several. "Every aspect of their wide-ranging responsibilities is addressed within the conference and now the conference is fostering an even better exchange of ideas through the new roundtable and Best Practices sessions."
New 30-minute roundtable sessions will be offered Thursday, Jan. 26, led by an industry expert and including a panel of industry peers discussing topics such as: Branding, Email Marketing, Tournament Sales, What Women Golfers Really Want, Top 50 Instructors, Attracting Multi-Cultural Golfers to Your Facility, Clubmaking and Power Promoting Ideas, The 45-minute Best Practices sessions will be offered, Saturday, Jan. 28, with an expert moderator and including a panel of industry peers discussing best practices for topics such as: Open to Buy Planning, Women’s Golf, Junior Golf, Attracting Multi-Cultural Golfers to Your Facility, Merchandising and Websites.
PGA Members and industry attendees may view the full education calendar and register online at www.pgaexpo.com. A full conference pass for PGA Members is $255 and for general attendees is $295. A full conference pass includes unlimited seminars throughout the conference and all course materials. A conference day pass, which includes unlimited sessions on the selected day and course materials, is $150. Participation in two roundtable sessions on Jan. 26th is $30 if purchased with conference package and $55 if purchased separately. Participation in one Best Practices session on Jan. 28th is $30 if purchases with the conference package and $55 if purchased separately. PGA Members may also register online www.pgalinks.com.
The PGA Merchandise Showâ?¦& Convention, Jan. 26-29, in Orlando, Fla., is the world’s most influential gathering of PGA Professionals, retailers, golf manufacturers and industry leaders. Attendees travel from more than 70 countries to test the latest products, find the hottest trends, learn cutting-edge business techniques and grow participation in the game. More than 1,200 golf-related manufacturers showcase their newest products and services within more than 500,000 net square feet of exhibit space in the Orange County Convention Center. Golfweek’s Golfest, a consumer demo weekend, kicks off Show week, Jan. 21-22. Demo Day, Jan. 25th, marks the official opening of the Show for thousands of PGA Professionals, key retailers and media as they test the products of some 80 participating manufacturers at the 42-acre practice facility of the Orange County National Golf Center and Lodge in Winter Haven, Fla.
Buyers and media can register online, plus make hotel and travel reservations at www.pgaexpo.com or by calling 1-800-PGA-EXPO. The PGA Merchandise Show offers airfare discounts and shuttle bus service from 32 official hotels.
The PGA Merchandise Show, organized in partnership with The PGA of America, is one of four leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Fall Expo in Las Vegas; the Ontario PGA Golf Merchandise Show in Toronto, Canada; and the PGA Merchandise Show of Australia in Queensland.
Contact:
Sherry Major, PGA Golf Exhibitions
954-432-1949
smajor@reedexpo.com
Jamie Carbone, PGA of America
561-624-8446
jcarbone@pgahq.com
