DEL MAR, CA – November 28, 2005 – Rockroller LLC, makers of golf’s only tee-to-green training system, announced today that it has introduced the new Ernie Els Training System by Jim Flood.
PGA Professional, Ernie Els, one of the top three PGA, International and European Tour money winners and three time major champion has teamed up with legendary golf inventor Jim Flood and entrepreneur Brad Adams to develop and bring to market innovative golf products that enable today’s golfer to lower their scores and enjoy the game more. Flood invented the graphite shaft and founded Aldila and then went on to create Odyssey Golf. Adams, the son of Taylor Made founder Gary Adams, co-founded both Odyssey Golf and Never Compromise.
The Ernie Els Training System includes the Tempotimer, the Stimpdimpleâ?¢ and the Rockrollerâ?¢, which are designed to improve all areas of the golfer’s game. An instructional DVD is also included.
"This is golf’s most complete training system," said Brad Adams, Co-Founder, Rockroller, LLC. "It is guaranteed to improve a golfer’s game from tee-to-green with just a little effort and practice."
It is Els’ incredible tempo and distance that led Jim Flood to develop the Tempotimer. The Tempotimer is a weighted (9.5 oz.) sleeve that fits on the shaft of any club in your bag and helps improve tempo, timing, distance, strength and accuracy. Some of the best professional golfers in the U.S. and Europe are now using the Tempotimer to fine tune their swing with every club they hit. According to Els, "Once you improve your swing tempo and timing, then distance, accuracy and strength will become as natural in your swing as it is in mine".
The Rockroller is a device that inserts into the top of the putter grip and gives instant feedback on how a perfect putting stroke should feel. Users simply adjust the arm width and height and position the Rockroller on the biceps of their arms. They then use the patented hinge to adjust the system to their stance and address. This creates a triangular shape between the shoulders, arms and putter grip, forcing the golfer to duplicate a fluid pendulum stroke, which is the same stroke used by the best golfers in the world. The Rockroller can be used on the practice green, at home or in the office.
When asked about the Rockroller component of his training system Els commented, "After my first week with the Rockroller I won the Memorial and set the tournament record for fewest putts; I had only 99 putts out of 72 holes of golf. I then went from 124th in putting stats on the tour to 5th with the Rockroller. I don’t think there’s a better way to say how good this device really is".
The Stimpdimple is a pocket size training aid that works with the golfer’s favorite putter to reinforce the perfect tempo and speed of a flawless putt. It fits easily on to the shaft of the putter and has two dimples to rest the golf ball in. The larger dimple is easier to use and the smaller one is more difficult. The goal is to keep the ball balanced in the dimple through impact. When using the Stimpdimple, golfers immediately begin building a smoother putting stroke.
The Ernie Els Training System includes the Rockroller, the Stimpdimple the Tempotimer and an instructional DVD. The suggested retail price is $99.99. To order, visit www.TheRockroller.com or call toll-free 1-800-476-0407.
Rockroller LLC, a Del Mar, CA based company, develops and brings to market innovative golf products that enable golfers to lower their scores and enjoy the game more. The company is a result of some of the greatest talent and creativity in the game of golf coming together to solve some of the problems facing today’s golfers. The co-founders of the company are legendary golf inventor, Jim Flood and entrepreneur, Brad Adams (who co-founded Odyssey Golf and launched Never Compromise). PGA Professional Ernie Els has teamed up with Flood and Adams to help develop the Ernie Els Training System which consists of the Tempotimer, Rockroller, and Stimpdimple training tools. For more information about the company and its products, visit www.TheRockroller.com or call Charles Pullen at 858-519-0050 ext. 202.
Contact:
Tracy Nackel
TEN Marketing & Public Relations
tnackel@cox.net
760-633-1602
