King Cobra Drivers Rated #1 in Player Satisfaction Two Years in a Row
Carlsbad, CA (November 30, 2005) – According to Darrell Survey U.S. Consumer Research, a leading independent golf consumer research company, Cobra drivers ranked number one in "Overall Driver Satisfaction Ratings" in both 2003 and 2004.
The Darrell Survey Company performed on-course interviews, asking players to rate their driver in use that day. Players rated their drivers in five categories: accuracy, distance, feel, forgiveness and value. An overall score was tabulated based on scores in each category. Cobra not only came out on top in player satisfaction two years in a row, their drivers topped all five rating categories in the 2004 survey.
"The Darrell Survey results clearly demonstrate the superior performance and satisfaction levels our drivers provide," said Jeff Harmet, President, Cobra Golf. "We believe this is a direct result of our mission to make the game more enjoyable for avid golfers through our continued promotion of high-performance, technically innovative, superior performing golf clubs. We focus aggressively on trial programs because we’re confident that once a player tries our clubs, they will experience more power, greater accuracy and forgiveness."
To get King Cobra clubs into golfers’ hands, the company conducts more than 3,000 Demo Days annually across the United States. To enhance a number of these events, two new Cobra Tech Vans travel the country year-round, visiting on and off course locations. In addition, 1,250 authorized Cobra Custom Fitting locations have been established at golf retailers across the U.S.
Golfers can find their nearest Cobra Demo Event by visiting the Cobra web site at www.cobragolf.com.
Contact:
Joe Gomes
Director of Communications
(508.979.3211)
Todd Colburn
Director of Marketing
(760.930.2160)
