Waltham, Ma. December 1, 2005 … Etonic Worldwide announced the redesign and launch of the its new interactive website www.etonic.com. The website is home to Etonic’s running, walking, golf and bowling divisions. The new website was designed for easy navigation and a consistent look for the global sports brand.
"Our goal was to better showcase our entire product line by utilizing a technical presentation and also give consumers a better feel for what the Etonic brand stands for including our long heritage in running, walking and golf," stated Karen Pitts, Vice President of Marketing. "The site is a reflection of Etonic’s commitment to be provide consumers with the best technology and information to maximize their performance. The website will continue to evolve as a educational resource to the consumer."
The Etonic website uniquely showcases the entire 2005/2006 footwear line for running, walking, golf and bowling along with product features and benefits. The website was designed to be very consumer-friendly and interactive. Consumers can receive expert advise on their golf or bowling game by some of the top professionals in the country. They can also register to win footwear through contests conducted on the site, sign up for Etonic’s quarterly newsletter, and locate the nearest retailer selling Etonic footwear. In addition, consumers can view new advertising campaigns and read the latest product news.
Crunch Brand Communications, a Boston-based brand marketing company, designed Etonic’s new website. "The website has a lot of energy and is designed to draw the consumer in by being very informative but also providing them with several interactive elements, like the teaching tip section," stated Ted Schlueter, CEO, Crunch Brand Communications.
The new Etonic site can be viewed at www.etonic.com.
Founded in 1876 by Charles A. Eaton, Etonic has enjoyed success in the footwear industry through the years with the introduction of products driven by technological innovation, superior quality and ultimate comfort. Headquartered in Waltham, Massachusetts, Etonic has a complete line of footwear and accessories for golf, bowling, running and walking. For more information on Etonic call 1-866-8-ETONIC (386642) or log onto www.etonic.com.
Contact:
Jackie Beck
12 Fordham Trail
Old Saybrook, CT 06475
860 304 3643
