Nickent Golf Releases 3DX DC Series – the Next Generation of Hybrids
December 1st, 2005 – How do you make the # 1 hybrid model on the Nationwide Tour and # 3 on the PGA Tour even better? That’s a question Nickent Golf Equipment has been asking themselves for quite some time. The answer has finally come in two different hybrids being released in December called the 3DX DC Ironwood and the 3DX DC Utility.
The first week the DC Ironwood was introduced to the PGA Tour, at the last full field event of the 2005 season, it helped catapult the family of 3DX hybrids to # 1 on the PGA Tour. Even the 2004 British Open champion who helped make hybrids famous with his hybrid play switched over to the new 3DX DC after just two days of testing.
To create an even hotter and more forgiving hybrid, Nickent thinned the face of the 3DX DC, creating a much higher C.O.R. than the original 3DX Ironwood. A special plasma welding process was used to help redistribute the weight to the extreme perimeters of the clubhead. Forty grams of weight were moved down and back in the head using two tungsten-polymer fused inserts (XW Inserts). That’s almost 60% more adjustable weight in the clubhead than in the leading adjustable weight hybrid. Nickent has used this opportunity to create a club that is perfectly weighted to the extreme heel and toe for the straightest and most forgiving setup. This unique feature gives Nickent the ability to make the DC Ironwood the same shape as the Tour favorite 3DX Ironwood, while increasing the MOI by 25%.
The XW Inserts are a fusion of polymer and tungsten. By using polymer around the outside of the insert, Nickent has the ability to vary the mass of the insert without being bulky and taking away from proper clubhead design. XW Inserts are also used to move the center of gravity of the head to insure proper weight distribution and eliminate the "pull hooks" produced by many of the leading hybrid designs.
The 3DX DC Utility has a wider body that offers a higher launch and more spin in comparison to its ironwood counterpart. It is setup more like a fairway wood, designed for players looking for a higher ball flight and lower and deeper center of gravity. It is marked with a fairway wood designation, but it is meant to be the answer for players seeking a fairway wood like setup, but who want the control and ease of play that hybrids have become notorious for. The shafts of the 3DX DC Utility are slightly longer than that of an ironwood, allowing for a sweeping fairway wood-like swing.
"Hybrids have become popular because they offer the golfer more ball flight options than long irons or high lofted fairway woods," said Nickent Senior Vice President John Hoeflich. "Now the new 3DX DC family of hybrids give the player even more choices to be certain that they have the right club for every shot from 150 to 250 yards. With all of our loft options and different launch characteristics, we have left no doubt that we are the unanimous King of Hybrids."
The 3DX DC Ironwood has 14 hybrid lofts, one club every 1.5 degrees from 14° to 26°. This hybrid system allows the golfer to attain the optimum distance control and trajectory. With this new system, there will be no distance gaps in your bag and no confusion on what club your hybrid actually replaces.
The 3DX family of hybrids feature three high performance shafts from the world’s premier shaft manufacturers. The 75 gram Aldila NV hybrid shaft is used, making Nickent the only manufacturer to offer this stable yet easier to load genuine NV shaft. Also available in graphite is the UST Golf high-performance SR2 graphite shaft. For players who prefer the weight and feel of steel, the Nippon 950 shaft is available in an S/R shaft option. MSRP is $199 on the NV stock option, $169 for the UST SR2 and $179 in the Nippon 950 shaft. The new hybrids ship to retailers in early December. For more information on the new 3DX DC Ironwood or 3DX DC Utility, call 1-888-NICKENT.
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Contact:
Jon Claffey
Director of Marketing
Nickent Golf
1-888-NICKENT X 122
626-320-4150 Cell
jclaffey@nickentgolf.com
