Wayland, MA – December 5, 2005 – MembersFirst, Inc, the leading provider of Member Relationship Management (MRM) software, interactive web site design and development, and communication management solutions to the lifestyle club industry, today announced the appointment of Laurie Jacobs to Regional Sales Manager.
Jacobs, a technology, software, and services industry veteran joins the company with more than fifteen years of sales, business development, and marketing experience. She most recently served as Director of Sales and Marketing at iTeam, Inc., a Massachusetts based full service IT outsourcing and integration services firm providing customized technology solutions to the small business market. Prior to iTeam, Jacobs worked a number of years at sales force automation software provider Salesnet, Inc. where she spearheaded sales, account management and channel development strategies that fueled the company’s leadership in the highly competitive on-demand sales CRM systems segment.
"As MembersFirst deepens and extends its online software and service offerings to the club industry, its value proposition become far more strategic to club management, operators, and directors, notes," MembersFirst CEO, John Blake. "Laurie’s strong background in ASP software sales, and her extensive knowledge and experience with solution-centric account development are certain to make meaningful contributions to our continued growth and leadership in the industry" Blake continued.
"More and more lifestyle clubs are moving to the web as a means of attracting new members, improving retention rates, and driving non-dues revenue through timely and relevant online communications," said Jacobs. "I’m thrilled to be joining MembersFirst, and to serving an integral role in expanding the market for Member Relationship Management services to member-based clubs, organizations, and associations".
MembersFirst, Inc.
MembersFirst, Inc is the leading provider of interactive web site design, development, and management services to member-based, private club communities, and other key segments of the leisure, lifestyle, and hospitality industries. The company’s proprietary technologies, interactive marketing best practices, industry segment expertise, and outsourced communication services have long led the market in helping clients to cost-effectively attract, grow, and retain profitable member relationships. The company’s integrated online application and communication management service is installed at hundreds of the most prestigious clubs across the globe, and powers more than 15 million member interactions annually.
Contact:
Pete Diffendal
Vice President of Marketing
pdiffendal@memfirst.com
508-653-3399
