MIAMI – Strategic Shaft Technologies, LC, has commenced suit against Elta Golf of Scarborough, Ontario, in Canadian and United States courts for infringement of SST trademarks.
"SST will vigorously enforce its rights against any person or company that trades upon the goodwill associated with the SST names, trademarks or patents covering its PURE shaft alignment technology," SST founder Dick Weiss said.
Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE® shaft-alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.
Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREdâ?¢. The SST PURE® process of golf shaft alignment is available at SST PURE® licensees around the United States and internationally.
For more information or to locate a licensee near you, please visit www.sstpure.com
SST PURE® and SST PUREd® are registered trademarks of Strategic Shafts Technologies, LC, Miami, Florida
Contact:
Brian Adair
Director of Operations
Strategic Shaft Technologies, LC
18770 Misty Lake Drive
Jupiter, FL 33458
(561) 281-8020
