Mason, Ohio, – Heritage Club, located in Mason, Ohio, has selected Vertical Communication Technologies, Inc. (VCT) and its MemberReach solution to empower the club to enhance its member acquisition efforts and better manage member preferences and data.
VCT is both the pioneer and leading provider of web-based membership marketing and relationship management solutions in the golf & club industries. Since 1999, VCT has helped hundreds of clubs and other industry organizations nationwide rapidly implement solutions to drive increased sales and marketing effectiveness.
VCT is the only provider of a best-of-breed sales and marketing opportunity management solution to the golf industry. VCT’s web-based solutions allow clubs and organizations within the golf industry to more effectively attract and retain prospective members or customers.
VCT’s line of opportunity management solutions include:
– Improves membership marketing results
– Pipeline visibility into your entire portfolio!
– Expands your value proposition to your clients
– Improves sales effectiveness with Guided Performance Selling (GPS).
Endorsed by the Professional Club Marketing Association (PCMA)
The PCMA announced in August of 2005 that it has endorsed VCT and its line of membership marketing technology solutions, designed for the club industry. The Professional Club Marketing Association (PCMA) is the sole national association for membership/marketing directors in the private club industry, and one of the association’s primary roles is to provide guidance to its 350 members in areas of professional education, industry trends and practical solutions that will contribute to their success. This endorsement by PCMA is another confirmation to the market that technology is no longer just a back-office necessity, but also a key driver behind a successful membership development effort.
About VCT
Whether you are a member-based organization interested in driving a more effective member acquisition effort, an organization selling into the golf and club market and wishing to increase your sales team’s effectiveness, or a golf management company in need of a system that drives facility revenues and increases pipeline visibility across your entire portfolio, VCT has the opportunity management solution to meet your specific needs. For more information, please visit VCT on the web at www.vctcorp.com.
Contact:
Dan Sharry
Vertical Communication Technologies
VP, Sales & Marketing
dsharry@vctcorp.com
877.258.2676 ext 214
