MIAMI – Strategic Shaft Technologies LC, the world leader in golf shaft alignment, is starting off 2006 with the promotion of Brian Adair to Chief Operating Officer. SST experienced phenomenal success during the 2005 PGA Tour – which saw players with SST PUREd clubs in their bags winning more than $56 million – and is preparing to launch several consumer-based marketing and licensing programs in 2006 which Adair will oversee.
"Brian Adair’s growth with our company has paralleled SST’s growth in the marketplace," SST founder Dick Weiss, SST founding member said. "As we prepare several new marketing and licensing programs for SST to introduce this year, our need to have someone who can make decisions and give direction is necessary and well deserved on Brian’s part. He has been by my side on most every major decision the past few years. I look forward to the golfing industry giving him his well-earned attention as he becomes more publicly visible in the future.
"SST has copyrighted its slogan for the year as "2006 – The Year of the Shaft©", Weiss added. "With the USGA’s MOI rule going into effect in March that puts a maximum limit for driver heads, the only way a player of any skill level can get better performance is through the proper alignment of the shaft into their club head during assembly. This is what SST PURE® does. Our only business is better, more enjoyable play through proper shaft alignment."
Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE® shaft-alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.
Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by Weiss, who was the creator of the SST PURE® process. The patented
SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREdâ?¢. The SST PURE® process of golf shaft alignment is available at SST PURE® licensees around the United States and internationally.
For more information or to locate a licensee near you, please visit www.sstpure.com
Contact:
Brian Adair
(561) 281-8020
