CARLSBAD, Calif.–(BUSINESS WIRE)–Jan. 4, 2006–Callaway Golf
Company (NYSE:ELY) today announced the launch of a new generation of
legendary Big Bertha(R) Irons. The latest in a product line renowned
for maximum forgiveness and playability, the 2006 Big Bertha Irons
build on their heritage with new technologies that deliver improved
performance.
The new Big Bertha Irons are available in 2-iron through Lob Wedge
and come in a standard set configuration of 3-iron through Pitching
Wedge. Available at retail beginning January 15 with a manufacturer’s
suggested retail price of $999 with graphite shafts and $760 with
steel shafts, the exciting new Big Bertha Irons are priced the same as
the current model.
For players who seek a solid, game-improvement iron combining
forgiveness, performance and styling, Big Bertha Irons are the
unparalleled leader. Essential core technologies that have made
Callaway Golf irons the #1 seller in golf for eight straight years are
imbedded in the DNA of Big Bertha Irons: S2H2(R), Tru-Bore(R) and
Variable Face Thickness (VFT(R)) and a constant-width sole. Add
extreme Notch Weighting and a deeper 360-degree Undercut Channel and
the result is a game-improvement iron bristling with technology.
Extreme Notch Weighting allows Callaway Golf club designers to
move mass to the perimeter of the clubhead, mainly to the heel and
toe, for increased forgiveness and distance on off-center hits. The
deeper 360-degree Undercut Channel further maximizes the benefits of
perimeter weighting by enhancing the clubhead’s stability and
resistance to twisting.
"The new Big Bertha Irons are masterpieces in their category,"
said George Fellows, President and CEO of Callaway Golf. "Their
superior technology and forgiving product design deliver the absolute
best irons for players looking for game improvement."
The new Big Bertha Irons come in both men’s and women’s models
with either Royal Precision(R) MicroTaper(R) 110-gram steel uniflex
shafts or the Callaway Golf graphite shafts, available in Light,
Regular and Stiff flexes. Additional individual clubs include a
2-iron, Approach Wedge (50 degrees), Sand Wedge (55 degrees) and Lob
Wedge (60 degrees). All Big Bertha Irons come with a polished-chrome
finish with red and black accents and are available in left-handed
models.
Through an unwavering commitment to innovation, Callaway Golf
creates products and services designed to make every golfer a better
golfer. Callaway Golf Company manufactures and sells golf clubs and
golf balls, and sells golf accessories, under the Callaway Golf(R),
Top-Flite(R), Odyssey(R) and Ben Hogan(R) brands. For more information
visit www.callawaygolf.com.
Contact:
Callaway Golf Company
Larry Dorman
760-931-1771
