Industry leader markets to the burgeoning female market with a spike made just for women.
MARLBOROUGH, MA — Though its product is found on footwear more suited to the fairway than the runway, the leader in the golf spike industry is going high fashion.
Spike and cleat pioneer CHAMP is introducing the new Lady Stingerâ?¢ – a spike geared specifically to women golfers.
"With more than 80 percent of LPGA players choosing CHAMP, it only makes sense that we create a product for the growing female golf market," said Harris MacNeill, CEO of CHAMP.
"You don’t have to look deep into any professional ladies tournament to see CHAMP at the base. And with color at the forefront of fashion trends, why not bring that color down to your sole," he added
The ultra-cool Lady Stinger is a two-color golf spike that offers superior traction and durability along with a softer material for comfort. Combined with the hot look of pink and blue, the Lady Stinger will give a splash of color with every step.
The Lady Stinger is also equipped with the Visible Wear Indicator in the center of the spike that lets the golfer know when it is time to change their spikes. The new Stinger line comes packaged in the unique CHAMP Disk Pack and is available in three fasteners, Q-LOK, Tri-Lok and Small Thread.
Contact:
Paul Ellen
404.720.8117
www.fletchermartin.com
