TORRINGTON, Conn. — America’s leading manufacturer of premium steel shafts, Royal Precision announces that the world’s most advanced steel shaft — the Rifle Project Xâ?¢ — is now available with a high launch option. Officially introduced for 2006, the new Rifle® Project X High Launch iron shafts deliver a higher launch while maintaining the same high-performance Rifle technology that Tour players have enjoyed with the Rifle Project X.
Royal Precision and its Rifle-branded steel shafts have achieved unparalleled success as the leading premium steel shafts on the PGA Tour and, now with the Rifle Project X High Launch, the same stepless steel shaft technology used by three of the Top Five ranked golfers of the world can be enjoyed by mid- to high-handicap golfers.
"Because of its penetrating trajectory, the Rifle Project X shaft is not perfectly suited for every golfer. In fact, some the characteristics that creates its outstanding performance on the PGA Tour are the same characteristics that make it a difficult shaft for mid- and high-handicap golfers to play," says Tom Blough, vice president of engineering for Royal Precision. "So for 2006, we’re proud to introduce the all-new Rifle Project X High Launch iron shafts, the next generation in Rifle engineering that keeps the attributes that make Project X unique from other steel shafts, yet now provides a higher launch."
Blough explains that the real challenge in creating the Project X High Launch was maintaining the unique characteristics while simultaneously increasing the playability for mid- and high-handicap golfers. The same attributes in the Project X shaft which are preferred by better golfers can also hamper golfers who need higher launch angles. When using the Project X, mid- and high-handicap golfers can also experience a reduction in their overall distance because they cannot generate the clubhead speed required with a short parallel tip section. Plus, each complex Rifle Project X and Project X High Launch shaft in a set features a different per-inch constant taper that provides greater energy transfer to the ball at impact.
But the new Rifle Project X High Launch succeeds in higher launch while maintaining the same high-performance Rifle technology that better players enjoy with the Project X. According to Blough, Royal Precision engineers made two modifications to the original design that compliments the swing speeds typically associated with average golfers. The first design change for Rifle Project X High Launch was to increase the length of the tip parallel section which promotes a higher launch angle and increases the golf ball’s spin rate. The second modification was to decrease the shaft’s weight which becomes especially important in the shorter irons. The lighter weight enhances the golfers’ ability to achieve a faster swing speed, thus increasing the initial ball velocity at impact.
Often considered the world’s most advanced steel shaft, Rifle Project X shafts — and now the new Project X High Launch shafts — are the only steel shafts to incorporate four unique technologies to generate unparalleled performance and consistency. These sophisticated shafts feature: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.
For more information on the Rifle Project X High Launch or other Royal Precision products, call 800-811-2795 or visit www.royalprecision.com.
Headquartered in Torrington, Conn. , Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
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