(Denver, CO) November 28, 2005 – Celebrating its 90th year as one of the leading global providers of headwear and accessories, Imperial Headwear (Imperial) is proud to announce the exciting launch of the most advanced technical product offering available, the Imperial HTâ?¢ (High Tech) Collection. This all-new collection of caps and visors for men and women combines style and athletic appeal, featuring the industry’s most advanced technical performance fabrics and an exceptional fit to help active enthusiasts withstand the elements in style. The Imperial HTâ?¢ (High Tech) Collection will be unveiled at the upcoming PGA Merchandise Show in Orlando, Florida, January 26-29 at booth #15138 and at Outdoor Retailer in Salt Lake City, Utah, January 28-31 at booth #2107, and will be sold via Imperial’s vast network of retailers in the golf and outdoor channels.
"Imperial is making huge strides in its 90th year with our most advanced technical offering yet," said S. Garrett Stonehouse, chairman of Imperial Headwear. "We’re carrying through our ‘High Tech’ trend with the recent opening of our new state-of-the-art 115,000 square-foot flagship headquarters, design, production and warehouse facility in Colorado that will serve to further our company’s product leadership, efficiency and flexibility for the next 90 years!"
The Imperial HTâ?¢ (High Tech) Collection includes several styles suited specifically for men and women. Imperial HT includes caps and visors featuring Cool Dry Extreme (CDX) and Total Balance Extreme (TBX) performance fabrics with technical design features, exceptional fit, and athletic appeal. Imperial HT for men offers lightweight, breathable fabrics to wick moisture and dry quickly. Available in a sporty, shiny mesh fabric, this cap includes a Velcro strap to provide quick and easy adjustment and is available in four basic colors – Black, White, Red and Navy. Imperial HT for women features a lightweight, stretchy fabric and a CoolMaxâ?¢ sweatband to wick moisture and dry quickly.
Available in five fashionable colors including Coral, Columbine and Cotton Candy, this cap is equipped with Imperial’s hallmark fit for women, featuring a smaller crown and a Velcro strap for comfort and adjustability. Imperial’s HTâ?¢ unisex visor includes a new adjustable closure feature hidden inside the sweatband that allows the visor to be taken on and off without readjustment. All Imperial HTâ?¢ caps and visors are equipped with a dark undervisor, to improve visibility and prevent glare. No matter the occasion, Imperial’s HTâ?¢ Collection is perfect for any active lifestyle.
As the first headwear company to introduce performance fabrics into a collection of caps and visors, Imperial adds the High Tech product to an extensive technical product offering with a contemporary range of products that serve the evolving needs of active enthusiasts of all ages. From the heavily-demanded modern silhouettes and trendy colors to tried and true, functional and relaxed caps, Imperial has you covered.
Additional highlights from the Imperial 2006 line include:
*Buzz Offâ?¢ Insect Shield Insect Repellent from Imperial – A collection featuring a line of hats and t-shirts for men, women and youth, that protect from annoying insects like mosquitoes, flies, ants and ticks. As the only insect repellent apparel registered by the EPA, Imperial’s Buzz Offâ?¢ treatment is applied directly to the garment so there’s no need to apply or re-apply messy lotions or potentially harmful sprays. Buzz Offâ?¢ apparel provides effective protection even when exposed to rain, perspiration or UV-rays. The patent-pending Buzz Offâ?¢ Insect Shield process binds the active ingredient, Permethrin, to the fabric of each garment so the repellent is on your apparel, not on your skin. The apparel remains odorless and the feel of and appearance of the garment is not affected. The repellent in the apparel remains effective for twenty-five machine-washings. If you’re in the backwoods, the backyard or the back-nine, Buzz Offâ?¢ Insect Shield will keep you protected.
*Get Technicalâ?¢ – A collection featuring hats for men, women and youth that offer maximum performance and protection while maintaining durability and ensuring comfort. The Get Technicalâ?¢ performance features include lightweight, breathable fabrics, moisture-wicking materials and ASTM certified UPF (Ultraviolet Protection Factor) 50+, the highest sun protection rating available.
*State Your Mind â?¢ – A collection featuring bold, message-driven caps, hats and visors for men, women and youth with fun truisms such as 5:00 Friend and Born To Birdie. Imperial’s State Your Mindâ?¢ collection will be available this Fall at Imperial’s online store www.imperialforyou.com.
*Sun Protection – A collection to benefit the Skin Cancer Foundation includes a range of fashionable hats for men and women that offer a two inch or wider brim, yielding UPF 50+ sun protection, the highest sun protection rating available. Each product will be marked with a signature Skin Cancer Awareness Hang Tag from which Imperial will donate a portion of cost to the Skin Cancer Foundation for research and public awareness.
*It Fitsâ?¢ – A collection featuring caps that stretch and expand to fit a range of sizes with a low profile skull, retro fit, elastic band, washed cotton/spandex and twill cap.
*Imperial Dry – A collection that features waterproof Imperial caps and bucket hats that are waterproof, breathable and comfortable. Both caps and bucket hats are available for custom embroidery.
*Imperial Headwear Breast Cancer Awareness – A collection featuring Imperial caps, low profile adjustable visors, clip-on visors, club headcovers and a valuables pouch embellished with the signature pink Breast Cancer ribbon launched to promote Breast Cancer awareness and help the fight against Breast Cancer. Imperial will donate a portion of the proceeds from this Collection to the fight against Breast Cancer.
*The Girlsâ?¢ – A collection featuring proprietary, message-driven products including caps and visors that celebrate the personal passions and favorite pastimes of "Girls" everywhere. Born from the premise that it’s not what you do for a living that counts, but what you do to live, "The Girlsâ?¢" collection speaks to literally every woman under the sun with whimsical graphics that feature messages celebrating every girl from the "Golf Girl" to the "Gardening Girl".
About Imperial Headwear
Nestled in the heart of the Rocky Mountains in Denver, Colorado, Imperial Headwear has built a global legacy of quality, performance and value since 1916 as the leading manufacturer and marketer of premium quality, customized, active lifestyle headwear and accessories to the golf, corporate, outdoor and selected private label markets. Owned by an investor group led by Connecticut-based MCG Global, Imperial is dedicated to our longstanding tradition of providing value, exceptional craftsmanship and highly customized product for the purpose of promoting customer’s identity and brand image. Imperial has built a portfolio of license partners including the USGA, PGA of America, PGA Tour, National Geographic and signature licensed product including Buzz Offâ?¢ and "The Girls" (MHS Licensing). The company prides itself on its broad and evolving offering of premium quality products using the most advanced digital design, logo and embroidery capabilities and consistently superior customer service. For more information about Imperial Headwear www.ImperialHeadwear.com, or call (800) 950-1916.
Contact:
Reggie Phillips
303.333.1402
reggie@turnerpr.com
