Company’s Restructuring Measures Open Door for Unprecedented Marketing, Sales and Distribution Opportunities
Ponte Vedra Beach, FL — (January 5, 2006) ProQuip USA has announced the completion of a comprehensive restructuring program that finds the world’s leading golf weatherwear company poised to impact the domestic marketplace with unprecedented marketing, sales and distribution initiatives, according to new company president Randy Payne.
ProQuip USA is the North American distributor for parent company ProQuip Ltd., based in North Berwick, Scotland. Founded in 1981, ProQuip Ltd. currently captures a third of the United Kingdom market in weatherwear. ProQuip has been the preferred weatherwear choice for 19 of the 24 European and United States Ryder Cup captains since 1981.
In addition to its unmatched preference by Ryder Cup captains and players, ProQuip has been the weatherwear of choice for the PGA TOUR and European PGA TOUR officials, and The Royal and Ancient Golf Club of St Andrews officials for the last two years, and now again in 2006.
According to Payne, "The ProQuip USA brand has gained unparalleled credibility and equity in the golf industry over the last 25 years, and we are proud to be in a position to nurture that brand in North America with a seasoned new management team, a blue-chip collection of financial partners, and a premium product line validated by the participants of the most important golf competitions in the world."
The terminology "weatherwear" was coined by ProQuip Ltd. to describe apparel which enhances the enjoyment of outdoor activities, but which is also comfortable, protective, quiet and fashionable.
Payne explains that, "The traditional apparel category of outerwear, which includes everything from goose down parkas to yellow rain slickers, is so broad that it doesn’t adequately describe the purpose, benefits and technological advancements of the ProQuip offerings, so the term ‘weatherwear’ was adopted."
Payne, a former vice-president of the Ben Hogan Company and sales executive with Foot Joy, recently completed assembling a veteran sales team for ProQuip USA. The team will make its industry debut at the PGA Merchandise Show in Orlando in late January.
Says Payne, "It’s a testament to our product line that some of the top sales professionals in the country have chosen to join us in spreading ProQuip’s competitive advantages to PGA club professionals and top golf retailers across the country." The 15 new ProQuip USA sales professionals combine for more than 250 years of experience in the golf industry.
ProQuip USA’s sales and distribution operations will encompass the United States, Caribbean, Bermuda and Canada markets. ProQuip offers a complete line of weatherwear styles for men, women and juniors in 2006, highlighted by their innovative Ultralite technology, and a new product to be launched at the PGA Show. ProQuip is the only weatherwear company in the world to offer rain suits for men and women with multiple inseam lengths. And ProQuip rain suits come with a three-year unconditional waterproof guarantee.
ProQuip, which celebrates its 25th Anniversary in 2006, is the world’s most innovative golf weatherwear company. Countless tour professionals have chosen to wear ProQuip
waterproof suits and wind proofs for their high-tech, lightweight fabrics and proven waterproof/breathable performance. ProQuip is the preferred supplier to the 2006 European Ryder Cup Team, and is an official supplier to the PGA and European Tours. For further information on the ProQuip product line or investment opportunities call 904-273-8007. ProQuip USA, 3201 Sawgrass Village Circle, Ponte Vedra Beach, FL 32082. www.proquipusa.net (under constructionâ?¦to be launched in mid-January 2006).
Warren Grant, Windfall