Zero Restriction, a leading manufacturer of performance outerwear for the Golf market reports that their "Weather Center" display program, a unique in-shop program designed to cross merchandise and display ZR’s waterproof outerwear and all-weather accessories, is now in 400 shops in the U.S.
"It’s been our goal to be the "go to" resource for our customers in this category. We have a complete package for all weather conditions and the display program makes telling the story very easy." Said CEO and founder Gary Tolton. We are very pleased with the results.
Participating shops agree to stock an appropriate collection of ZR products including Gore-Tex outerwear, bucket hats and gloves.
The flexible program, designed to function in a wide variety of shop environments, includes both brand and product specific signage, a ZR Special Order desk and a free standing 4-way fixture. Shops interested in the program are asked to contact their local ZR rep.
Zero Restriction, based in Hallam Pa., is a full line maker of waterproof outerwear for the golf market. Using patented design features that deliver guaranteed waterproof protection and complete freedom of movement, ZR is the leading supplier of outerwear on all three major professional tours*. ZR products are sold in the finest golf shops and golf specialty stores in the U.S., Canada and Europe.
Commitment to Color Drives Sales At Zero Restriction
Zero Restriction, a leading manufacturer of performance outerwear for the
Golf market will complete the biggest year in their 12 year history reports founder and CEO Gary Tolton. " Despite the the market being relatively flat, we will have a nice increase. Clearly our in-stock program has been a big part of our success, but our new seasonal products, offering a broad range of color choices, have made a major contribution."
"While the core colors of black and navy still represent the bulk of the business, the response to color has been terrific " Said President Doug Tibbetts. Our customer "count and fill" on our basics, then place orders for seasonal products twice per year. It brightens the shop, plus creates impulse buys".
One new product group that has been very successful has been ZR’s new waterproof, reversible series. Offered in 6 solids and 6 patterns – the product lead a group of highly successful new styles. " We will update this style twice a year with fresh colors – the response to this style has been extraordinary." Said Tibbetts.
Zero Restriction, based in Hallam Pa., is a full line maker of waterproof outerwear for the golf market. Using patented design features that deliver guaranteed waterproof protection and complete freedom of movement, ZR is the leading supplier of outerwear on all three major professional tours*. ZR products are sold in the finest golf shops and golf specialty stores in the U.S., Canada and Europe.
Colorful New Products Drive Sales At Zero Restriction
Zero Restriction, a leading manufacturer of performance outerwear for the
Golf market will complete the biggest year in their 12 year history reports founder and CEO Gary Tolton. " Despite the the market being relatively flat, we will have a nice increase. Clearly our in-stock program has been a big part of our success, but our new seasonal products, offering a broad range of color choices, have made a major contribution."
"While the core colors of black and navy still represent the bulk of the business, the response to color has been terrific " Said President Doug Tibbetts. Our customer "count and fill" on our basics, then place orders for seasonal products twice per year. It brightens the shop, plus creates impulse buys".
One new product group that has been very successful has been ZR’s new waterproof, reversible series. Offered in 6 solids and 6 patterns – the product lead a group of highly successful new styles. " We will update this style twice a year with fresh colors – the response to this style has been extraordinary."
Zero Restriction, based in Hallam Pa., is a full line maker of waterproof outerwear for the golf market. Using patented design features that deliver guaranteed waterproof protection and complete freedom of movement, ZR is the leading supplier of outerwear on all three major professional tours*. ZR products are sold in the finest golf shops and golf specialty stores in the U.S., Canada and Europe.
ZR’s New M-3 Windshirts Create "Ultimate Windshirt"
Zero Restriction, a leading manufacturer of performance outerwear for the
Golf market has introduced the M-3 Windshirt series, featuring an exclusive Ghost
Windstopper liner.
"The Ghost lining weighs less than one half of an ounce, but it increases the thermal value of the windshirt by 50%" said CEO and Founder Gary Tolton. Delivered in limited quantities during the Fall of 2005 – they have "sold extremely well in key shops where they were introduced" said Tolton.
In response to the strong sell through, ZR has expanded the color offering of the collection, and has scheduled 3 colors, Black, Navy and Stone to be included in their in-stock collection for Fall of 2006.
Zero Restriction, based in Hallam Pa., is a full line maker of waterproof outerwear for the golf market. Using patented design features that deliver guaranteed waterproof protection and complete freedom of movement, ZR is the leading supplier of outerwear on all three major professional tours*. ZR products are sold in the finest golf shops and golf specialty stores in the U.S., Canada and Europe.
Contender Jacket offers 5 in 1 versatilty
Zero Restriction, a leading manufacturer of performance outerwear for the
Golf market has introduced the Featherweight Gore-Tex Contender jacket – featuring 5 in 1 versatility.
" The jacket is delivered with a lightweight vest lining that can be worn alone, zipping the vest lining out creates a super packable shell, for colder weather we created a zip-in fleece vest that reverses to a windstopper shell. It is a jacket system that takes you through all weather conditions said CEO and Founder Gary Tolton.
Due to the open bottom design and the modern look, many customers are selling it as a multi-use jacket – for Golf, Skiing or just going to the Football game. " The customer response to the multi purpose nature of the garment system has been very strong " according to Tolton.
In response to the strong sell through, ZR has expanded the color offering of the collection, and has scheduled 2 colors Black and Navy to be included in their in-stock collection for Fall of 2006.
Zero Restriction, based in Hallam Pa., is a full line maker of waterproof outerwear for the golf market. Using patented design features that deliver guaranteed waterproof protection and complete freedom of movement, ZR is the leading supplier of outerwear on all three major professional tours*. ZR products are sold in the finest golf shops and golf specialty stores in the U.S., Canada and Europe.
ZR Expects Major Growth From New Ladies Collection
Zero Restriction, a leading manufacturer of performance outerwear for the
Golf market will expects significant growth in it’s ladies products in 2006 according to
CEO and Founder Gary Tolton. " We will be offering an entire new collection for this year."
A new ladies sillouette ( the M-2 ), featuring a fit adjustment system is now offered in a variety of performance fabrics. The adjustment system allows the garment to be tailored to the wearer’s body. "The garment can be 3 ways – open, bloused or tailored to accentuate shape. We introduced it in a limited way this Fall – and it flew off the shelves", according to Tolton.
The new M-2 Style is offered in Gore-Tex, Windstopper Comfortsuede and microfiber in a variety of both basic and fashion colors.
Zero Restriction, based in Hallam Pa., is a full line maker of waterproof outerwear for the golf market. Using patented design features that deliver guaranteed waterproof protection and complete freedom of movement, ZR is the leading supplier of outerwear on all three major professional tours*. ZR products are sold in the finest golf shops and golf specialty stores in the U.S., Canada and Europe.
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