TORRINGTON, Conn. — Proving once again that superior technology breeds superior performance, the premium Rifle® Project X iron shafts by Royal Precision delivered a ‘dream come true’ victory, winning the 2006 Mercedes Championship for the third consecutive year. After an all-around phenomenal performance in this season’s inaugural event, this year’s Aussie champion relied on Rifle Project X shafts and wished his competitors ‘aloha’.
"The Rifle Project X delivered another exciting start to the 2006 PGA Tour, winning its third straight Mercedes Championship," says Ray Lucas, senior vice president of sales and marketing for Royal Precision. "Year after year, premium Rifle shafts continue to deliver consistent performances and victories for the best players in the world, so it’s no surprise that the current official world ranking shows Rifle shafts are played by more Top 20 players than any other steel shaft."
Lucas explains that with Rifle Project X iron shafts has become a favorite among the PGA’s finest players by providing greater distance, better accuracy and more power with every swing. And, with the introduction of Royal Precision’s new Rifle Project X High Launch iron shaft, mid- to high-handicap golfers can achieve the same high level of performance that Tour players appreciate with the Project X.
Often considered the world’s most advanced steel shaft, Rifle Project X shafts — and now the new Project X High Launch shafts — are the only steel shafts to incorporate four unique technologies to generate unparalleled performance and consistency. These sophisticated shafts feature: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.
Royal Precision provided cutting-edge technology and high-performance equipment to golfers for more than 80 years, and the company’s commitment to quality is apparent in every shaft they make, whether steel or graphite. For more information on the Rifle steel shafts or other Royal Precision products, please call 800.811.2795 or visit www.royalprecision.com.
Headquartered in Torrington, Conn. , Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
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