Trion:Z Products Target Active Lifestyle Market
January 10, 2005–Carlsbad, CA—Sonartec Golf announces the launch of a new business unit to bring the leading Ionic/Magnetic therapy devices from Japan to the Active Lifestyle market in the United States and Europe. The new business unit, known as Trion:Z, will operate from the Carlsbad, California offices of Sonartec.
Sonartec Vice President, Jim Uno, has been named CEO of the new operating unit. "Trion:Z will first address the Golf industry, capitalizing on the network of 3,900 Sonartec retailers and Pro Shops across the US, and later expand to other markets." says Uno, whose background includes extensive experience in distribution channel management and target marketing. "We are excited about the potential of the product line in the golf industry, which currently embraces magnet and ion therapy products, and beyond golf into all active lifestyles".
Trion:Z products, marketed in Japan under the Colantotte brand are the leading Magnetic/Ionic products targeted to the athletic market. Trion:Z products feature minus ion and magnet technologies to provide benefits to consumers who are physically active or are exposed to positive ions from computers, cell phones, electrical machinery and other tools of modern urban living. Positive ions are associated with a number of symptoms including fatigue, lack of concentration, headache, nausea, joint and muscle pain, and other discomforts. The minus ions in Trion:Z products counteract the positive ions at rates twenty to fifty times that of other ion products. Trion:Z products also feature medical grade magnets in a patented Alternating North-South Polarity Orientation (ANSPO) that greatly increases the Magnetic Field Flow of the devices.
For more information, visit www.trionz.com.
Dena Cuppett, Marketing Assistant
760-496-1048 x 117