Miami, FL – In response to women’s growing demand for style and performance, Bette & Court developed SWING-Tech, an exclusive fabric that is the product of extensive worldwide research.
SWING-Tech incorporates the most recent advances in nanotechnology to create garments with an extraordinary combination of performance features: stain resistant, breathable, moisture wicking and stretch. For Bette & Court, this is not enough. SWING-Tech also tailors beautifully and it’s wrinkle free.
"We have worked tirelessly with our fabric vendor during the last six months to create a product that looks and feels great and performs like nothing else out there. Nothing in the fabric market met all the qualities I wanted for our garments, so we decided to create our own. The result is outstanding! Customers that have seen the final product can’t wait to get it in their stores." says Maria Erickson, President & CEO.
SWING-Tech is used primarily in shorts, skorts and cropped pants and will be offered for the first time at the 2006 PGA Merchandise Show. Bette & Court will be showing in booth # 14845. All SWING-Tech silhouettes will be available in Bette & Court’s successful Bottoms Out Partnership Program. "We want all of our current and potential customers to try this fabric in a risk-free manner. We know they will want more." says Erickson.
Established in 1991, Bette & Court designs and manufactures stylish women’s golf, performance and resort wear under its Bette & Court and SWING labels. These brands both focus on women with active lifestyles and an eye for style and fashion. It’s commitment to supporting women’s golf is underscored by its ties with the Executive Women’s Golf Association as its longest running sponsor, the Women’s Sports Foundation, LPGA player sponsorships and countless grass roots and collegiate programs throughout the country.
Contact:
James Handler
Vice President
305-821-3200 ext 224
jhandler@bette-court.com
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