Farmingdale, NY – Innoventions Enterprises, makers of the GustBuster® Umbrella, the #1 Umbrella In Golf, and SunBuster® Sports Enhancement Eyewear (SEE) announced today that it will attend The 2006 PGA Merchandise Show in Orlando, Florida at the Orange County Convention Center January 26th thru the 29th. SunBuster and GustBuster will be located in Booth #11632 and will be unveiling their newest innovations in Sports Enhancement Eyewear for the 2006 season.
SunBuster’s Sports Enhancement Eyewear (SEETM) was just recently nominated for an ING (International Network of Golf) Industry Honors Award "the Oscars of golf" in the Product Ingenuity Category and was considered one of the hottest new products on the PGA Tour in 2005. By the end of the 2005 season, over 100 Tour players and caddies were wearing SunBuster’s PuttReaders Eyewear on the Professional Golf Tours.
In the past, golfers have been hesitant to wear eyewear during their round. That’s because no one has ever thought to address the problem of (ESD) Eye-Plane Shift Distortion, one of the most common problems facing golfers who wear ordinary sunglasses while they play. SunBuster’s Sports Enhancement Eyewear (SEE) with GolfCorrectâ?¢ Technology is designed and optically ground to eliminate ESD. A proper golf posture requires that the chin be lifted so that the shoulders can freely rotate during the swing. Lifting the chin causes the golfer to lower his or her eyes and look through the bottom half of the lens to see the ball. This is what causes ESD if you’re wearing ordinary sunglasses. Sunbuster’s GolfCorrect lenses are de-centered and optically ground to provide a clear, crisp, undistorted view of the golf ball and feature a "purple" PuttReadersTM lens that selectively filters light in the visible spectrum so that golfers can see the fairways, pins, and putting surfaces with perfect clarity, contour definition, color separation, and depth perception. The revolutionary new lens brings out the contours and eliminates the guesswork normally involved in reading a green, helping all golfers see immediate results.
"We’ve made some improvements on our Sports Enhancement Eyewear for 2006," said Steve Asman, President of Innoventions Enterprises. "This is the "next generation" of our very successful purple PuttReaders lens. We’ve put a lot of time and money into Research & Development to continue to improve this technology. We want to do everything we can to help golfers increase their level of play, score better and enjoy the game more."
PuttReaders are a product of "true color science". This optical marvel blocks much of the color green the eyes see in a putting green. In essence they make you slightly "color-blind". This brings out the blacks, reds and yellows which are the colors the brain needs to better read the subtle break-defining elements of grain, contour and undulation.
For more information on SunBuster’s Sports Enhancement Eyewear (SEE) call (866) SUN BUSTER or visit their website at www.sunbuster.info
Media members interested in testing any of the SunBuster or GustBuster products for an editorial review or scheduling an interview with Innoventions Enterprises at the 2006 PGA Merchandise Show should contact Joe Wieczorek joe@themediagroupinc.com or Bart Henyan bart@themediagroupinc.com of the Media Group at (847) 956-9090.
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
