MONTREAL, Canada (January 2006) — Amerella of Canada Ltd., has acquired Firethorn Golf, a company specializing in active golf apparel. The joint announcement was made today by Amerella Vice President of Marketing Richard Merbaum and Firethorn Golf President Allan Ghetler.
"Firethorn Golf has created a niche in the industry by combining the latest performance features and styles to produce a premium and still affordable product. We feel there are great growth opportunities in this market and are thrilled to be part of the golf community," explains Merbaum. The Firethorn Golf acquisition is the latest in Amerella’s initiative to broaden its product mix and customer base.
"We are excited to join the Amerella group of companies," Ghetler adds. "With the combined force of Amerella’s resources and Firethorn Golf’s industry expertise, we are moving rapidly into new channels of distribution and will roll out a fresh and inspiring ladies’ golf apparel collection."
About Amerella
Amerella is one of Canada’s largest importers of fashion apparel, manufacturing and designing the Wilson, West Coast Connection, Ispo, and IB Exchange brands, as well as numerous private label brands distributed across North America. In operation for almost 40 years, Amerella has offices in Montreal, Toronto and Nanjing and has remained committed to social and environmental responsibility.
About Firethorn Golf
Since 1992, Firethorn Golf has designed and manufactured crossover golf fashions, combining the latest performance technology with a casual, comfortable fit. Firethorn Golf, a subsidiary of Redstone Apparel whose manufacturing roots date back to 1936, was recently granted exclusive North American licensing rights to distribute Canadian Tour- branded apparel.
Contact:
Kelly M. Mooney
This Just In, Inc.
801.474.3824
Kelly@tji-inc.com
