They Can Finally Teach All-Year-Round in One Place
Bedford, NH January 8, 2006â?¦Although passionate golfers can purchase the K-System from Bentley Kinetics (www.bentleykinetics.com; Booth 1445 at the 2006 PGA Merchandise Show), it is truly the ideal investment for golf professionals to make because it can increase their annual revenue by an average of 30%. The K-System, in addition to being the only complete wireless golf swing analysis system, features two proprietary products that make it unique – the K-Vest and a cutting-edge motion analysis software program, called Kinesync. In addition, the package includes a synchronized high-speed video camera, outdoor viewable laptop computer, computer stand with digital camera mount, and a lightweight carrying case and easy-to-follow user manual.
Significant Return on Investment
The K-System enables golf professionals to teach clients and charge premium rates throughout the year, regardless of weather conditions. It can be used outside or within any room in a professional’s home or club. The average salary of a golf professional is around $30,000. Those who invest in a K-System can easily earn over $50,000 – an additional $20,000 plus per year. The cost of a K-System is less than $7,000. The investment by a golf professional in the K-System therefore easily pays for itself within their first year of using it.
Better Education and Marketing Improves Client Retention
Golf professionals who use the K-System can instantly see in sharp detail what a student is doing wrong or right when it comes to his or her swing and help him correct any issues immediately. This in turn helps students improve their golf swing more quickly, which makes for satisfied clients. The centerpiece of the K-System is the K-Vest, a lightweight neoprene vest that is fitted with three strategically placed wireless sensors which capture and analyze its wearer’s swing at 120 frames per second. Utilizing the Kinesync software, the K-Vest wirelessly collects data from the hips, shoulders, and arms. This information is then sent wirelessly to the laptop. The screen shows the golfer’s swing in 3-D and then allows the golf professional to view the cause and effects of the motion. The software program can then be used in a real-time training mode to immediately improve the swing faults.
Bentley Kinetics has also designed an optional online educational solution for both golf professionals and their students who are utilizing the K-System called the K-Lab, which will be available soon at K-Vest.com. The site will allow golf professionals, who log into their "personalized locker", to access a visual record of what their students did during past lessons – voice-over analysis, 3D animation, and swing data – in seconds. Typically, golf professionals keep handwritten notes on their students and spend an average of 15 minutes trying to figure out what they did the last time they taught a student when he or she arrives for a lesson. In addition to providing golf professionals with a place to store all the information they have for their K-System client sessions, K-Lab enables them to manage their database. This helps them stay in better touch with their students, which in turn helps them book more lessons. The database function also enables golf professionals to analyze useful data about their students such as the frequency of lessons per student and per demographic and improvement of performance per handicap sector. Golf professionals can use this data to tailor an e-mail campaign to their students’ needs, which will increase the likelihood of their students booking a class.
For example, a golf professional can send out an email offering a putter lesson special to students who are having trouble with short game performance. Students can log into their own K-Lab "personalized locker" where they can review lessons and instructor drills. An annual subscription to the K-Lab "personalized locker" costs $69.95/month for golf professionals and $29.95/month for their students.
Additional Ways Golf Pros Can Earn Money
In addition to being able to earn more revenue by instructing students year round, golf professionals who invest in the K-System will earn a commission from Bentley Kinetics for each K-Vest or K-System they sell to their students. The incentive students have for purchasing a K-System or K-Vest, which is an option should they already have all the other equipment that comes in the K-System package, is that they can easily practice what their instructor has taught them at home or in their office.
Contact:
Emma Pearson Stoner
emmapstoner@netscape.net
603 205 1537
