TORRINGTON, Conn. — One week after its official introduction for the 2006 season, the all-new Rifle® Project X High Launch iron shafts delivered a dominating victory on the PGA TOUR, serving up a 19-under-par score to win the Sony Open in Hawaii. It’s the second win in consecutive weeks for premium Rifle steel shafts, and a great debut for the Project X High Launch.
Royal Precision and its Rifle-branded steel shafts have achieved unparalleled success as the leading premium steel shafts on the PGA Tour and are played by three of the Top Five ranked golfers of the world.
"Winning the first two tournaments of the 2006 PGA season is a terrific start for Rifle-branded steel shafts, and it’s especially rewarding to see the all-new Project X High Launch iron shafts deliver the top prize," says Ray Lucas, senior vice president of sales and marketing for Royal Precision. "Because of its penetrating trajectory, the original Rifle Project X shaft is not perfectly suited for every golfer, but the all-new Rifle Project X High Launch iron shafts provide a higher trajectory while maintaining the technology and design that makes the Project X unique from all other steel shafts."
Lucas explains that the new Rifle Project X High Launch succeeds in providing a higher launch angle while maintaining the same high-performance Rifle technology that many better players enjoy with the Project X. Building from the original Project X design, the Project X High Launch features a slightly longer tip parallel section that promotes a higher launch angle and increases the golf ball’s spin rate; and a slightly lower shaft weight, especially in the shorter irons, to enhance the golfers’ ability to achieve a faster swing speed, thus increasing the initial ball velocity at impact.
Often considered the world’s most advanced steel shaft, Rifle Project X shafts — and now the new Project X High Launch shafts — are the only steel shafts to incorporate four unique technologies to generate unparalleled performance and consistency. These sophisticated shafts feature: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.
For more information on the Rifle Project X High Launch or other Royal Precision products, call 800-811-2795 or visit www.royalprecision.com.
Headquartered in Torrington, Conn. , Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
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