Golfer’s Who Purchase A Pack Of Pulsar Cleats, The #1 Cleat on TOUR, Will Receive An Unprecedented 12-Month Subscription To Golf Digest
Gaithersburg, Maryland, January 18, 2006 â?¦ Softspikes®, the #1 selling golf cleat brand in the world, and Golf Digest, the world’s largest golf publication, today announced a joint promotion whereby consumers purchasing a pack of Pulsarâ?¢ cleats, the #1 cleat on TOUR, will receive a 12-month subscription to Golf Digest magazine.
As part of the promotion, Softspikes will place Point of Purchase displays at thousands of U.S.-based retail establishments which carry Softspikes-brand cleats. Golfers purchasing Pulsar cleats at these retail outlets during 2006 will receive a special code inside the pack of cleats that can be used to redeem their 12-month subscription.
"With 99% of golf’s 26 million players now wearing plastic cleats, a fresh set of cleats is essential to every golfer’s game as they improve traction and comfort during a round of golf," said Rick Oleksyk, President, Softspikes, Inc. "We can’t think of a better way to encourage golfers to change their cleats than to include a one-year subscription to one of the best golf magazines in the world."
Pulsar by Softspikes features the Company’s proprietary Reactive Comfort Technologyâ?¢. Through this technology, Pulsar delivers maximum comfort and performance via a 16 component design that reacts to every angle of force exerted by the golfer. As part of this design, flexor knuckles placed at the flex point on each of Pulsar’s eight legs offer enhanced strength, responsiveness and more than twice the flexibility of any cleat on the market. In addition, reinforced arched webbing between each of Pulsar’s legs delivers instant energy return every time the cleat is compressed. As a result, all of these features combine to produce a cleat offering unmatched stability and comfort.
Adds Oleksyk, "It is imperative that we encourage golfers to change their cleats at least once a season to maintain the best traction and comfort possible. Therefore, this campaign with Golf Digest is by far our most aggressive cleat changing awareness effort ever."
For more information about the Softspikes/Golf Digest promotion, log on to www.pulsarcleats.com.
About Softspikes
Softspikes is a division of PrideSports, which was formed in January 2003, following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro
gmastro@mastrocomm.com
Ari Edelman
aedelman@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
