TORONTO – January 18, 2005 — Element 21 Golf Company (E21) reported today that the Company, in association with the Media Group Inc., will be hosting an "Invitation Only" Press Conference during the 2006 PGA Merchandise Show at 10:00 a.m. in Meeting Room 312A on Thursday January 26, at the Orange County Convention Center in Orlando, Florida. At the press conference, Dr. Howard Butler will be presenting the technology behind the revolutionary new E21 Scandium "Shock" driver that has been generating so much attention in the golf industry.
"What Defines the Ultimate Driver Head of the Future" details the creation of the first ever Scandium driver using the Enhanced Performance Integration Code developed by the Golf Science Consultants. The presentation illustrates effects of face bulge and roll optimization on ball flight, optimization of toe up/down oscillation at impact through maximizing moments of inertia to proposed USGA limits, attenuation of high frequency vibration and dispersion patterns of the E21 Shock Driver.
"We are extremely pleased with the results of the new Scandium "Shock" driver," commented Dr. Butler. It has far exceeded our expectations in all areas of performance including distance, accuracy and feel.
Dr. Butler summarizes the "Shock" driver as follows:
1. Lower head vibration on off-center hits because of principle axis orientation;
2. Mass moment of inertia on the cusp of USGA proposed limits providing the largest sweet spot possible;
3. A COR rating at the USGA limit providing an extremely hot face without being non conforming;
4. Optimized face curvatures to minimize shot dispersion resulting in incredible accuracy off the tee.
Element 21 Golf Company holds the exclusive rights to proprietary Scandium Metal Alloy, used in manufacture of the new driver, as well as a sophisticated multi technology production path. Scandium Alloy is 55% lighter and offers 25% strength to weight advantage over Titanium alloys, which are the current standards of the Golf Equipment Industry. The advanced dynamics of Scandium and the material economics offer a performance enhanced alternative to manufacturing driver clubs with Titanium, which is by far the largest segment of the annual 4 billion dollar golf equipment marketplace.
"Drivers generate more brand awareness than any other club in the golfer’s bag, and will help promote the sales of E21’s new Scandium shafted line of irons, hybrids, wedges and putters," stated Dr. Nataliya Hearn, President & CEO of Element 21 Golf Company. "This new Scandium "Shock" Driver represents a fruition of the dreams and combined technical efforts of many people with roots going back to Toronto, Canada and Maryland, USA dating back to 1995. We are very thankful to all of our the people who have supported us on this long and winding road."
About Element 21 Golf Company:
Prior to the end of 2005 PGA Tour an unprecedented number of high profile golf professionals have switched or began testing E21’s Scandium Eagle One shafts. Element 21 is utilizing its experience working with advanced Scandium metal alloys to introduce this unique space-age material to the golf industry. Scandium alloys were originally developed for application in aerospace application including MiG series fighter jets, leading-edge missile applications, and the International Space Station.
Scandium metal alloy clubs represent the first new innovation in golf clubs in decades. Scandium provides significant increases in distance as well as accuracy and consistency. Due to Scandium’s advanced composition, coupled with numerous design innovations, these clubs offer improved feel while reducing shock transfer to the player’s hands.
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
