Golf clubs designed to hit the ball farther! Golf balls that fly straighter and longer! Electronic leader boards on pro tours that instantly post scores as soon as the ball falls into the cup! Carts that show you every conceivable yardage marker on every fairway through GPS!
That’s part of the high tech movement in golf! But what about the high tech movement pro shops, locker rooms or golf retail shops? Where’s the high tech there? Same old, same old! Nothing new, right? Wrong!
Now there is plenty new with the introduction of The Golf Network. Yes, The Golf Network, not the cable stationâ?¦something entirely new that promises to add pizzazz to pro shops, make locker rooms and grille rooms exciting and add some punch for golf retailers, and at the same time provide new revenue streams.
The Golf Network, the brainchild of Alan Donohue, Co-Founder and President, is a highly-sophisticated, technologically-advanced system that will deliver a high definition video signals and digital signage to the subscriber whether it be in the pro shop, grill room, 19th hole or the ladies and men’s locker rooms or a stand alone golf retailer.
Officially announced during the PGA Merchandise Show in Orlando, The Golf Network, a San Francisco based multimedia company with a unique solution and an innovative vision, will deliver:
–advertising messages and golf-related content to millions of golfers and golf fans.
–a combination of the positive characteristics of broadcast TV, digital signage and advanced networks to effectively link the business and golf community.
The Golf Network will install a large flat-screen HDTV and enabling technology will be installed at no cost to each participating golf facility. In addition, The Golf Network technology also can be hooked up to existing television sets (HD or regular) extending the reach throughout the clubhouse or retail shop.
The HDTV displays are connected to The Golf Network media players and optionally to the local golf club/retailers computers. All locations will be networked together to simultaneously receive "play lists" which then can be adapted for local, regional and other corporate preferences. The content is networked-administered and managed remotely from central operations center with the option to customize locally.
The Golf Network media player can automatically retrieve tee times, tournament results from the pro shop computer without any action by the pro shop staff.
The high definition picture quality and unique, creative content will capture eyeballs and sustain viewing through:
–short "snippets" designed for short attention span.
–real time, anytime access to specific golf tips and other golf content.
–individual golfer involvement via announcements through local windows.
–integrated and personalized RFID experience.
Primary content segments on The Golf Network will include golf tips, technology in golf report, golf travel destinations, interviews with the legends, swing with celebrities (hosted by Susan Anton), health and fitness plus 10 other secondary content segments. The play-list will run for 60 minutes and look 12 times a day.
The Golf Network technology will provide "real-time", anytime access to golf tips by downloading to the content to their PCs or handheld devices and build a library of personalized tips.
Participating golf clubs and golf retailers will generate incremental revenue by promoting their own products and services through The Golf Network digital signage interface. There also will revenue generation from:
–sharing of national advertising revenue that is being sold on by The Golf Network.
–local advertising to local area merchants sold by the club or retailer.
The bottom line is that a direct connection can now be made between manufacturers, advertisers, the community and golfers themselves. The delivery of advertising messages and golf-related content via a private satellite distribution system will generate revenue for local courses.
In early tests, The Golf Network technology has been tested in numerous production network environments. The tests validated an estimated 30 percent increase in promoted products and services.
Contact:
Alan Taylor
Alan Taylor Consulting, Inc.
7226 Montrico Drive
Boca Raton, Fl 33433
(T) 561-392-1740; (CELL) 516 (NY) 8351151
Use Cell number at Show or Come to Booth 6336
alan@alantaylor.com
