The First-Of-Its-Kind Collection Caters To Fashion Conscious Active Women
NEW YORK (January 1, 2005) -Today it was announced that Verdina, a new sophisticated and versatile women’s golf apparel company, will officially launch at the 2006 January PGA Merchandise Trade Show. Verdina is unprecedented clothing line which melds modern fashion with the functionality of sports apparel. The announcement was made by company CEO and President Dana Coppolino.
Created by top executives in the fashion industry, this innovative and modern collection breaths new life into women’s golf apparel. "Our line is inspired by a lifestyle," said Coppolino. "It’s the resort/country club lifestyle which accommodates the avid female golfer and even someone who has never stepped foot on a golf course will appreciate the design and fit of the line. It’s clothing that was missing for fashion conscious women with an active lifestyle."
Verdina, meaning "little green" in Italian, was thoughtfully crafted with style and femininity to provide a refined alternative for female golfers. The Verdina collection has a modern and sophisticated color palate, complimenting the lifestyle of any woman.
"Each piece has a careful attention to detail as well as fit and functionality," said Designer Nicole Elizabeth. "Cuts are fashionable, flattering and still very sport-appropriate."
Signature pieces in the line include bias cut and drop waisted dresses inspired by vintage golf apparel. Special details such as dropped plackets, distinctive trims, and functioning embellishments contribute to this cutting-edge line. Embellishments never before seen on women’s golf apparel include: pant legs which roll up and button to capri length; hidden side seam zipper pockets; ball sized patch pockets; tabs to insert tees and d-rings for clipping things onto.
"The Verdina collection targets women 18 to 40+ and pricing is competitive," said SVP of Sales and Marketing Melissa Maundrell. "The versatility of the line allows our customers to comfortably wear the clothing both on and off the course, which broadens our reach."
The collection is scheduled to be available in specialty stores and resorts across the country by June 2006.
About Verdina:
Dana Coppolino is CEO/ President of Verdina. Coppolino created Verdina to fill a void she noticed in women’s golfing apparel. Coppolino used her marketing and fashion expertise to launch a new and exciting brand for both serious female enthusiasts and those who’ve never swung a club. Most recently, Coppolino served as Head Designer of the Men’s Furnishings division at Nautica. In addition to her duties as Designer, Coppolino served as Graphic Designer and Merchandiser as well. Coppolino began her career at Ralph Lauren.
Nicole Elizabeth is Senior Vice President of Design at Verdina. Elizabeth, one of the top executives in the fashion industry, brings a breadth of experience, creativity and talent to help launch Verdina. Throughout her career, Elizabeth has worked for leading retail companies including Nautica, Ralph Lauren, Halston and Tahari. She has traveled extensively to Singapore, Malaysia, Turkey, Hong Kong, China and Mexico to oversee factory production.
Melissa Maundrell is Senior Vice President of Sales and Marketing at Verdina. Maundrell brings an exceptional financial knowledge and an impressive client service repertoire to the retail industry and the launch of Verdina. Maundrell, currently an MBA candidate at Fordham University, most recently worked on the Sales and Trading desks of Foreign Exchange and Interest Rate Derivatives at The Bank of New York. Prior to working at The Bank of New York, Maundrell spent four years working for Deutsche Bank in the Futures and Options department, specializing in client services.
For more information on Verdina please visit www.verdina.com.
To interview Dana Coppolino, Nicole Elizabeth or Melissa Maundrell, please contact Pam Caffray at 917-608-4061
Contact:
Pam Caffray
917-608-4061
