Jupiter, Fla. – The NGF (National Golf Foundation) is presenting the 4th annual Customer Loyalty Awards to managers of golf facilities that received high approval ratings from their customers. The awards will be presented January 26-29 at NGF booth #6914 during the PGA Merchandise Show.
The Customer Loyalty Awards are based on surveys fielded in 2005 through NGF’s online Customer Response System. As part of this program, golfers rate their satisfaction with facility amenities, course conditions, service and value.
"Facility managers who measure their customer loyalty – and, more importantly, the drivers behind that loyalty – are generating more rounds played than those who don’t. And NGF’s Customer Response System provides the focused insight on operations that can positively affect a course’s performance," said Andy Allen, NGF’s membership director. "The winners of these awards should be applauded for being recognized by their most important audience: their customers." Winners were selected from the more than 400 participating courses representing over 250,000 completed surveys.
NGF is presenting awards in three categories, each containing an overall winner and nine runners-up. The overall winner in the Premium Daily Fee category is FarmLinks Golf Club in Sylacauga, Ala. In the Daily Fee and Municipal categories, the winners are The Golf Club at Devils Tower in Hulett, Wyo., and The Vineyard Golf Course in Cincinnati, Ohio, respectively.
NGF’S 4th Annual Customer Loyalty Award Winners
Premium Daily Fee Facility
FarmLinks Golf Club, Sylacauga, Ala.
Daily Fee Facility
The Golf Club At Devils Tower, Hulett, Wyo.
The Vineyard Golf Course, Cincinnati, Ohio
Premium Daily Fee
The Bay Club, Berlin, Md.
Cyprian Keyes Golf Club, Boylston, Mass.
The Frog at the Georgian, Villa Rica, Ga.
Limestone Springs Golf Club, Oneonta, Ala.
Peninsula Golf and Racquet Club, Gulf Shores, Ala.
Pine Lakes International Country Club, Myrtle Beach, S.C.
Shadow Ridge Golf Club, Palm Desert, Calif.
Stevinson Ranch Golf Club, Stevinson, Calif.
The Wilderness at Fortune Bay, Tower, Minn.
Daily Fee Facility
Bentwater Golf Club, Acworth, Ga.
Deep Cliff Golf Course, Cupertino, Calif.
Grande Vista Golf Club, Orlando, Fla.
Griffin Gate Marriott Resort, Lexington, Ky.
Highland Park Golf Course, Birmingham, Ala.
Independence Golf Club, Midlothian, Va.
Los Lagos Golf Course, San Jose, Calif.
Rock Creek Golf Club, Fairhope, Ala.
Shoal Creek Golf Course, Kansas City, Mo.
Desert Willow Golf Resort, Palm Desert, Calif.
Fox Hollow at Lakewood, Lakewood, Colo.
Mather Golf Course, Mather, Calif.
The Mill Course, Cincinnati, Ohio
Mountain Dell Golf Courses, Salt Lake City, Utah
Olivas Park Golf Course, Ventura, Calif.
Paradise Pointe Golf Complex, Smithville, Mo.
Sunset Golf Course, Longmont, Colo.
Wingpointe Golf Course, Salt Lake City, Utah
About the NGF
The National Golf Foundation, founded in 1936, is the industry leader in providing accurate information and insights on the business of golf. Based in Jupiter, Fla., the NGF serves many constituencies in the golf industry including equipment manufacturers; builders and developers; facilities and ranges; course architects; retailers; turf maintenance suppliers; golf associations and the media. For more information, visit www.ngf.org.